To make a mark with your existence, you have to have an understanding of your competitors and peers. If you are strongly known for something–because you are very clear and consistent with that message–then the people who benefit from your offering will come to you instead of your competitor.
One of the most impactful this is the same-different analysis of the competition. This would initially in the personal brand discovery phase and then doing quarterly or biannual check research of your competition. However, showing too much of concern over what your competition is doing is not productive either. You aren't moving forward as fast when you are constantly looking over your shoulder, isn’t it.
Online leads with its experience and expertise have been working towards getting more leads by focusing mostly on your brand requirement and not actually have on your competitors.
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