Not all, but definitely most of the prospects are cynical today. That’s because of a number of fake marketers who have taken up to marketing with fake identity. When asked to fill up forms, they fear marketing harassment and let go of even genuine reputed companies. To tackle such customers, you need to dissolve their anxiety and prove to them that you are worth the time.
Here are three ways to tackle your cynical prospects
- Go public on your privacy policy
- Words of appreciation through testimonials, Press releases, reviews etc
- Easy fill up forms
Too many questions do help in filtering your prospects, but that takes a lot of time. You cannot test your prospects’ patience when they are keenly looking out for something specific. Having simple forms, being genuine is the key to attracting genuine prospects. Start with the basic email address and then in the later stage go for further details.
It’s not easy to capture genuine leads through your webpages. You need time and tactics to tackle such prospects. Seek a professional help in making lead capturing a cake walk.
