One of the best ways of being on top in the business is by
being in the news. Remember when Kate Middleton got married in April of 2011,
her wedding dress was the talk of the town. No matter what the forte of each
designer was, they came up with the similar wedding dresses to promote them in
style.
All the headlines, tags and descriptions had Kate’s taste
etched into it. Why? Because Kate and her wedding dress was in use and everybody
were trying to newsjack this event.
When something is buzzing big time, it creates high demand.
Companies often leverage newsjacking for this type of technique and it works
very well for offers, too.
Definitely in a B2B business you cannot talk about the
wedding dress design, however you can talk about how it was marketed and it
worked well for the brand name. When your offers are newsjacked, you can
optimize your landing page and generate a lot of prospective leads.
OnlineLeads can help you generate more leads when you speak
about your strengths in your offer.
Want to a newsjacked offer on your landing page?