Sometimes what works for most of the companies might not bring out the same results for your brand. That’s when the A/B testing comes into the picture. There is no thumb rule for A/B testing. All you have to do is play a guess game. Trial and error on what might work and what might not work. After a pilot test is done, you know for a fact on which of your pages are bringing in more online leads.
A/B testing allows you to show your online leads two versions of the same page and let them determine the winner. Constantly testing and optimizing your page can increase revenue, donations, leads, registrations, download, and user generated content, while providing teams with valuable insight about their visitors.
Some of the major aspects of building your page and reworking them include
- Headline
- Bullet copy
- Layout
- Button copy
- Button color
