Time to clean up the page

No lead has enough time to go through and check for a poorly created landing page. The attention span is extremely low and time and again, according to the season and client request, the changes has to be made.

Here are some points to remember on how to clean up and optimize your landing page.

• Get rid of extraneous copy and graphics - For an optimized landing page, companies should reduce the number of reviews displayed. If the same source has written two reviews, pick the best and display just one. If you have poor reviews, which are not too strong, then it would be smart to let go of such reviews from your landing page. 
• Reduce the copy length – Time is something so precious that you have to buy it from your leads. Writing long and lengthy copies are not going to fetch you anything great. Smarter move would be in writing crisp copies and cutting down on the length. 
• Organize your page - When messages are fragmented and scattered on the page you need to categorize the content down into product description and benefits, trial download features, and press logos and quotes. You can also create content blocks on the optimized page for each category. 
• Positioning of content - It I s thumb rule that the most catchy content has to be positioned above the scroll line. The most compelling stuff should be up higher on the landing page, enabling prospects to take in more of the content without scrolling. 

End of your cleansing mission, you should have been able to make the page tidier, easier to read, and shorter; as a result, less imposing to prospects who land on it.

Want to optimize your landing page?