Rules of Email Marketing - Part 2

You are aware of the first five thumb rules of your Email Marketing. The last five are crucial too as they help in ensuring that your mails are delivered to the inbox and not filtered off mid way. 
The last five rules are

1. To ensure that your mails are delivered, you may start your mail with message that says that ‘to ensure that you do not miss out on any of our mails, you may add our info@companyname.com to your address book.  
2. Avoid sending mails from names like info, subscribers, news, administrator etc. Try using names of people working with you and keep it consistent. A reader decides to open your mail or not in a fraction of a second. Unless your name is familiar to them, they will not open the mail. 
3. Some can receive only text messages and some HTML messages. Ensure that your messages are both in HTML as well as in text format.
4. To ensure that your mails are not filtered by the spam filters, make sure that you do not use all caps and exclamation marks in your subject line. 
5. Build your list at every opportunity you have. Use sign up forms, call to action buttons and everything possible to ensure your customers come back to you.

Need help in email marketing? OnlineLeads can help!

Rules of email marketing - Part 1

Everything has certain set of rules which has to be followed. Many do bend the rules for some quick results. Quick results are possible, but when you follow the rules, your return is for the long run. 

Similarly there are certain rules, time tested rules of generating Email Marketing Leads. It is due to its success that these patterns have become rules today. OnlineLeads has collated the top 10 rules which will be shared in 2 parts.

1. Do not spam. Send mails to those who have opted in to receive your mails. 
2. Take time in creating some original content for relevant target. Segmented data should be ideally used and content have to be tailored for each target segment 
3. Send your emails on an automated and regular basis. It doesn't matter how often you write, but whatever is the frequency you have chosen, you better follow it. 
4. Not just the frequency, but also make sure that your mails do not reach your customers while they are planning their weekend. The best times to send your B2B mails is from Tuesday to Thursday, just when the day begins or just after the lunch break. 
5. However, the formulas change from B2B to B2C. when the mails are being sent to customers, you can send them post 5 pm till 8 pm and also during weekend. 

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Make Marketing easy through Quality Email Addresses

Email Appending helps you to instantly increase the effectiveness of your marketing efforts by leveraging cost-effective email communication. Whether you want to increase the ROI by connecting with prospects instantly or reduce postal communication, this is the ideal option.

OnlineLeads uses our master database to append valid email address to your customer file. Through Email Append process you get valid email addresses of your customers by matching them with the postal contact details.

How OnlineLeads Email appending helps you?

• Through updating your database with highly deliverable email addresses 
• Giving you access to the email addresses of C-level executives and decision makers 
• Connecting with your target audience through email marketing 
• Providing you with the industry’s best B2B and B2C Email Append rates 
• Get free technical guidance from our experts

We offer Email Appending Services by using our large master database and with the help of our proprietary verification technology. 

Want to try our time-tested expertise in Email Appending? 

Callers for million dollars

Hello ****.
I am calling from *****
We have some great offers and you might be interested
We will not take much time
When shall I call you back
Blah blah bhah ...

Despite registering with the 'Do not call' registry, these calls still continue to haunt you. As a customer, you have only heard of these Telemarketers who would try to push certain offers, irrespective of their need and necessity. Although, these marketers are being used for pushing every other service, Telemarketing leads can bring in a huge difference to your business.

Telemarketing teams can be proficiently used for promoting a business to upsell, cross sell and even for things like Appointment Setting, Breakfast Meeting etc. Telemarketing can bring in a huge number of sales to a business, once a positive image of the company is projected. Many goof up in this, when they try to be extra friendly, they end up being too intrusive. The conversation sounds more rehearsed than natural.

The job of a telemarketer is not just making calls. There is more to it. When done proficiently, you can see the difference in your revenue. The need for Telemarketers are huge and getting the perfect professional pick is not a matter of luck, but a possibility.

Fill up the form below and try our telemarketing services on a free trial.
We promise, you will return with a bigger request

Be the first with Market Research

Market research is not just looking around at the market and planning your next move. Many businesses are under the impression that, if they look at what their competitors are doing, then they would get a fair idea of the market. But unfortunately, it’s not that simple. You have to spend some time and put in some efforts to understand what is happening in the market and planning ahead of it.

• Who is your target audience? 
• What is their requirement? 
• When do they need it? 
• Which is the best place to sell it? 
• How do you take your product to your target audience? 
• What is the reason behind this need? 
• What is your competitor’s next step? 
• What are the changing market trends? 

The biggest mistake committed by most of the companies is that, they track their competitors. When the competitor launches ‘Product A’, you launch product A1 which will act as competition to Product A. Doing this, all that you do is follow your competitors. Its called as launching a Duplicate.

Why not be the first one at every step? Market Research does not promote you in mocking your competitor but will help in keeping you updated about your competitor’s next move. Tracking this, you can plan your next step in advance, and be ahead of your competitors.

When a Market Research professional does this job, he gets involved in collecting, recording and making sense of all the available information which will help a business unit to understand its market. The research will help in answering questions such as –

Market research helps firms in planning their future instead guessing their future. Request a Quote to know what Market research can do to your business

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Make your followers your fans

Social media marketing is not an easy task. At the same time it’s not that difficult too. Whenever OnlineLeads has come across the social media marketing requests from the small businesses, all that they want to know is how could they get more fans and followers.

But what they usually fail to understand that they already have a large following. How do you turn those fans into customers is all you need to know?

That's the challenge social media and public relations consultants are taking care of. Online leads has a team of professionals for whom this is just as simple as their daily chore.

Social media marketing is the online way of word of mouth advertising. A prevailing presence of company on various social media sites not only helps connect with customers but builds better relationships, drives repeat business, attracts new customers and increases conversion rates.

Looking for someone to convert your followers into fans? 

Are you getting personal with your clients?

Don't you feel good when somebody talks to you by addressing your name. Similarly, just imagine all your conversations with your customers are addressed with their name. How good they would feel.

We have found that our best results in e-mail marketing are closely coupled to how well we customize the content. Based on the context, we use e-mail in a variety of ways. Primarily, we’re trying to help our users take the next step in their next purchase. For example, if buyers searched for and looked at an item but did not purchase it, the goal is to help them find a similar product and complete the transaction at very attractive price. If they lost something, we want to help them find another item like the one they lost at a great price.

There is, of course, a balance to be struck. Not every interaction can be entirely personalized; we would quickly be repeating the same message if we relied only on personalization. As a result, we mix personalized messages with popularity-based messages. Even here, though, we try to be targeted, letting buyers’ activity help us understand the best categories in which to recommend merchandise.

Want a personalized email marketing campaign?