6 common mistakes on landing page

Despite having a great, well thought landing page you are always failing to capture leads as much as you deserve. There are many mistakes which happen in the landing page design. However, certain things which shouldn't be included in the perfect landing page, when done it does make a difference. At times the wrong thing might work perfectly well for certain businesses, and many a times, it’s just opposite.

However, certain rules remain constant for all. Many companies to save up their expenses use local professionals to create landing pages, which usually lands nowhere. Not in the search engine and not even in the minds of the customers.

So what are the biggest mistakes made while designing a landing page? OnlineLeads lists out the most common mistakes regularly made on landing pages. This includes

1. Inclusion of the main navigation. This is a distraction and may lead your customers to escape and land on some other page before they get lost 
2. Not matching the Headline of the Landing Page to the Corresponding CTA – this is important because it is the one which show the link between the visit and the form filling 
3. Too much of content - Ever heard of the adage less is more. It is perfect for the landing pages. Lesser the content better does it work 
4. No specific benefits of the offer are spoken. This is what happens in most of the landing pages which have everything but the benefits of the offer. 
5. The social sharing buttons are missing. And even if the image exits, they are not linked. 
6. Companies end up designing just one Landing- Ideally when it comes to landing pages, it’s always better to have more.

Want to make changes in your existing landing pages or what to create some optimized landing pages?