Which color do you choose?

There is a lot spoken about when it comes to the color of your blog. What does red represent, what does green indicate why is orange more catchier than any other color, blah blah. But just because they say the color Orange has high retention value when used for CTAs, do you use it all over the place and expect high leads online?

No. It doesn’t work that way. What about brands which have so many other colors, yet doing so well in brand building. For example, most delivery companies' color palettes are bright. UPS on the other hand is brown. They own brown in their category so much so that their color icon has become their slogan – 'What can brown do for you today?

It is neither a bright color, not a cute color. On the contrary, it’s quite a dull color, more earthy we could say, yet it works. Ultimately, you should be prepared to develop, monitor and constantly push your brand message in the marketplace. Your message should be simple and as consistent as possible in every marketing venue you choose to ensure that when people think of your brand that their perception is connected with your perception of your company.

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