6 common mistakes on landing page

Despite having a great, well thought landing page you are always failing to capture leads as much as you deserve. There are many mistakes which happen in the landing page design. However, certain things which shouldn't be included in the perfect landing page, when done it does make a difference. At times the wrong thing might work perfectly well for certain businesses, and many a times, it’s just opposite.

However, certain rules remain constant for all. Many companies to save up their expenses use local professionals to create landing pages, which usually lands nowhere. Not in the search engine and not even in the minds of the customers.

So what are the biggest mistakes made while designing a landing page? OnlineLeads lists out the most common mistakes regularly made on landing pages. This includes

1. Inclusion of the main navigation. This is a distraction and may lead your customers to escape and land on some other page before they get lost 
2. Not matching the Headline of the Landing Page to the Corresponding CTA – this is important because it is the one which show the link between the visit and the form filling 
3. Too much of content - Ever heard of the adage less is more. It is perfect for the landing pages. Lesser the content better does it work 
4. No specific benefits of the offer are spoken. This is what happens in most of the landing pages which have everything but the benefits of the offer. 
5. The social sharing buttons are missing. And even if the image exits, they are not linked. 
6. Companies end up designing just one Landing- Ideally when it comes to landing pages, it’s always better to have more.

Want to make changes in your existing landing pages or what to create some optimized landing pages?

What drives your brand?

Different companies have different modes to drive their brand name. There are many marketing vehicles that can drive home your brand message. Some of the best vehicle which can drive your brand can be

• Public relations and publicity  
• Trade shows  
• Phone directories   
• Online (your website, blog, social media such as Twitter and Facebook, advertising) 
• Broadcast media (television, radio)  
• Print media (newspapers, magazines, specialty publications)  
• Print displays and direct mail (brochures, fliers, signage) 
• Professional assistance (consultants, designers, and agencies)

OnlineLeads has its potential in driving traffic from all the directions. Its expertise lies in all the mentioned mediums. One of the major aspects that business owners often overlook, is thinking about how to maximize those brand communications activities that they are currently using.

Looking for someone who can help you drive your brand from any or all of these? 

Are your leads lost in transit?

Many prospects who are routed through offers and CTAs fail to get captured or converted after they land on the landing page. This could be because of a number of reasons like poor visibility, lack of catchy forms, poor color contrast etc.

Every landing page has to be optimized and OnlineLeads helps in creating landing page optimization. A landing page usually has a lot of elements which cannot be taken for granted. 

The main elements include

• A headline with a sub-headline 
• Description about the offer 
• A catchy supporting image 
• A quote from a customer 
• A security badge 
• And a easy to fill up form to capture leads

Not just having all these elements in your landing page will guarantee leads. You need to know how, where and what to be incorporated.

Want a professional like OnlineLeads to take charge?

Are you right with your approach?

Digital marketing is all about being right. It's the ability to deliver the right message to the right person at the right time. Certainly, the ability for location-based marketing has been around for a while now, but at present we're just scratching the surface. Marketers are getting smarter, technology is improving and we're figuring out how to use data for how we interact with our customers. It's a win for marketers, win for consumers.

Being where your customers are essential for companies to prosper. The right approach should be measurable. Just imagine, you have a lot of visitors, but you are unaware of where and who is actually following your brand. That is because of the poor way of tracking the visitors. You have to know who your customers are what bring them to your site.

Need help in getting more leads? 

Market to the customers you WANT

Marketing is changing. Today’s marketing is all about targeting to the customers you have. But it’s not too far away, when you have to target to the customers you want and not only to those you already have.

If the past ten years were about social media, the next twenty are going to be about customer service. Marketing as we know it will still exist, but the concept of marketing being strongest to the customers you have (as opposed to now, which is all about the customers you want) will grow exponentially.

It’s all about the degree of connectivity you have with your customers. As we all become more connected, the ability to make the customers you have feel like a million bucks will translate into immediate action on their part, driving new customers and increased revenue the likes of which we can't even begin to measure.

Do you want to niche market? 

When you are looking for offshore support

If you are looking at something specific, you cannot find all of them under the same roof. You have to look around, research, try, run a pilot study, take risk and then take decision.

Now that you have done your research on a company which can give you all that you need, but is based somewhere overseas, what is that you do? Ever since businesses have gone global, offshore support is very important today.

OnlineLeads which works over the offshore support very closely has made sure that we also move with the times, by setting up a dedicated support team! The services offered by OnlineLeads are diverse and have applications across a spectrum of industries. Delivering product and services according to client specification is kept on priority. With businesses spread all over the world, support and services for our products becomes important.

From data collection to delivery, OnlineLeads provide end-to-end support to their clients. Also a 24x7 support to customers; right from implementation of a product or service to clarifying doubts regarding usage.

Your search for offshore support ends here!