Did you thank your customer?

Yes. Although we are taught to thank all those who show or express their gratitude towards us in cash or kind, this is often forgotten when we grow up. In businesses we take our customers for granted. We do the business but forget to thank them for choosing us.

Just imagine how difficult it would be for our customers to take the decision and chose us over so many of our competitors. Don’t they deserve a thank you atleast? 

Having a thank you page with navigation to your main webpage is essential. When someone completes a form on your website, don’t stop there. Increasing engagement is important for marketers so that prospects turn into loyal fans.

Once someone reaches a thank you page - the page that a visitor arrives on after completing a form, you can use that space as an opportunity to promote more offers and content. 

Want to know the right way of thanking customers?

Are your leads lost in transit?

Many prospects who are routed through offers and CTAs fail to get captured or converted after they land on the landing page. This could be because of a number of reasons like poor visibility, lack of catchy forms, poor color contrast etc.

Every landing page has to be optimized and OnlineLeads helps in creating landing page optimization. A landing page usually has a lot of elements which cannot be taken for granted. 

The main elements include

• A headline with a sub-headline 
• Description about the offer 
• A catchy supporting image 
• A quote from a customer 
• A security badge 
• And a easy to fill up form to capture leads

Not just having all these elements in your landing page will guarantee leads. You need to know how, where and what to be incorporated.

Want a professional like OnlineLeads to take charge?

Offers that cannot be missed

The offers in your webpage which boasts of the success of your customers will succeed only when the offers are done well. An amazing and unavoidable offer holds the key to your success as well as your customers.

Marketers are humans and so are our customers. And it’s very easy to lure a human into buying something by speaking about the benefits he would gain by just the purchase. The offers are designed in such a way that its ultimate goal is to get people to say “yes” to our offers. 

OnlineLeads in his lead marketing package makes its offers exclusive, scarce, and in high demand, which always becomes more desirable. Whether they are whitepapers, free trials, memberships, sales promotions, or download, these irresistible elements can overcome a lead’s typical friction, doubt, or concern. 

OnlineLeads offers are usually designed in such a way that it can trigger a physiological reaction that makes an offer more valuable. 

We hear you ask, so how do you create irresistible offers?

The route to successful lead generation

There are a number of ways of lead generation and every brand and every individual uses it according to their comfort. The comfort could be dependent on the cost, people, brand etc. But a lead generation process has a number of mechanics which makes it to stand out.

Lead generation being the most important part of any brand name’s customer base, high priority is given to this segment of marketing. OnlineLeads talks here about some of the most practical and tactical perspective, according to which a marketer needs four crucial elements to make inbound lead generation happen.

• Offer 
• CTA 
• Landing page 
• Form

An offer is like the candy you show your customers so that you can lure them into buying knowing more about your company. This is a piece of content that is perceived of great value. Offers can include compelling ebooks, whitepapers, free consultations, coupons and product demonstrations. If this works, the rest just follows

A call-to-action (CTA) is the medium used to download or experience your offr. This could i=be in plain text, an image or a button that links directly to a landing page so people can find and download your offer.

A landing page, is a dedicated page which will explain your customers about the offer and not about you or your company. This is not a webpage, but a specialized page that contains information about one particular offer, and a form to download that offer.

Once you have your customers reach till your landing page, he has to take a decision. This decision can be captured when you have a form Forms will collect contact information from a visitor in exchange for the offer.

OnlineLeads is focused mainly at capturing a high number of leads in a less given time. Want to generate more leads for your company?

Is your webpage test proofed?

No matter how well your webpage and landing pages looks, you will have to keep checking if they are actually working fine. This process is called as A/B testing where you take a trial based on the way it appears.

Sometimes what works for most of the companies might not bring out the same results for your brand. That’s when the A/B testing comes into the picture. There is no thumb rule for A/B testing. All you have to do is play a guess game. Trial and error on what might work and what might not work. After a pilot test is done, you know for a fact on which of your pages are bringing in more online leads.

A/B testing allows you to show your online leads two versions of the same page and let them determine the winner. Constantly testing and optimizing your page can increase revenue, donations, leads, registrations, download, and user generated content, while providing teams with valuable insight about their visitors.

Some of the major aspects of building your page and reworking them include

• Headline 
• Bullet copy 
• Layout 
• Button copy 
• Button color

Looking for someone who could help you with A/B testing?

Time to clean up the page

No lead has enough time to go through and check for a poorly created landing page. The attention span is extremely low and time and again, according to the season and client request, the changes has to be made.

Here are some points to remember on how to clean up and optimize your landing page.

• Get rid of extraneous copy and graphics - For an optimized landing page, companies should reduce the number of reviews displayed. If the same source has written two reviews, pick the best and display just one. If you have poor reviews, which are not too strong, then it would be smart to let go of such reviews from your landing page. 
• Reduce the copy length – Time is something so precious that you have to buy it from your leads. Writing long and lengthy copies are not going to fetch you anything great. Smarter move would be in writing crisp copies and cutting down on the length. 
• Organize your page - When messages are fragmented and scattered on the page you need to categorize the content down into product description and benefits, trial download features, and press logos and quotes. You can also create content blocks on the optimized page for each category. 
• Positioning of content - It I s thumb rule that the most catchy content has to be positioned above the scroll line. The most compelling stuff should be up higher on the landing page, enabling prospects to take in more of the content without scrolling. 

End of your cleansing mission, you should have been able to make the page tidier, easier to read, and shorter; as a result, less imposing to prospects who land on it.

Want to optimize your landing page?

Having a compelling CTA

Wandering on your webpages and then heading somewhere else is not the motive. Your landing pages or webpages could be extremely educative, but whats the point of educating your leads, you could never get in touch with.

Creating sticky webpages which keeps the readers engaged for a long time is what helps companies in constantly adding up their lead count. Powerful language usage is one tip which can hold the reader’s attention. But whats much more important than this is the Call to action button.

Landing page is often the forgotten variable in online lead-generation marketing campaigns. Marketing teams end up spending so much time and money creating ads and offers and buying media... that they forget to continue to sell your CTA on the landing page, and so your prospects stall out and don't convert.

The headline, body and the design of the CTA has a huge impact on lead generation as well as lead conversion. Why would visitors download a free trial of software if they don't even know what it is? So, care should be taken in translating the ideas in exact words and also include bullet points describing key benefits.

Getting stuck in creating landing pages and CTA buttons?

Every explored the power of good SEO principles

SEO is something which is subtly but efficiently take your brand on top search results. Were you aware that Google AdWords gives priority to ads with landing pages that have higher relevancy scores for the keyword associated with the ad? So that brings you to the bidding, which is if you are bidding the exact same amount for a keyword as your competitor, but your landing page content is more relevant, Google will place your ad above your competitor's ad.

Here are a few SEO tips to keep in mind when designing your landing page:

• HTML title tag with proper description. Many brands landing pages have no title tag, title tags play a major role for the lead to decide whether he is going to read through your webpage or not. 
• Do not miss out the Meta information. Add Meta tags to the optimized landing page that includes several of the brand’s most popular keyword phrases.
• Use popular keywords in your page copy.  Add some of the brand’s most popular keyword phrases to the body and bullet copy of the page.

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