Showing posts with label nurture marketing. Show all posts
Showing posts with label nurture marketing. Show all posts

Friday

Making you understand - Customers

If it is for sale, it has an ideal customer. Isn't it? Whenever your product is designed you have your customers in your mind. But what happens most of the time is that the customer focus is lost when you have a lot of customers.

That’s when you need a tool which can help you in understanding your customers. Its not all that hard, atleast when it’s with us. OnlineLeads mission is to help our members easily understand their visitors, so they can make good decisions to become more successful online.

We have set out a number of founding principles to support this aim which includes Fast, Responsive, Quick loading Service. There are many webmasters, bloggers, marketers and other website owners who are frustrated their existing web analytics tool and are wanting a fast loading service that wouldn't slow down their website.

OnlineLeads excels in providing client-specific services. Our web analytics experts analyze a website to unearth visitor behavior and their experience on the website. Based on data collected, our experts recommend changes to a website, so as to make it more user-friendly and bring about an increase in conversion rate.

Do you want to understand your customers?



Wednesday

What drives your brand?

Different companies have different modes to drive their brand name. There are many marketing vehicles that can drive home your brand message. Some of the best vehicle which can drive your brand can be

  • Public relations and publicity  
  • Trade shows  
  • Phone directories   
  • Online (your website, blog, social media such as Twitter and Facebook, advertising) 
  • Broadcast media (television, radio)  
  • Print media (newspapers, magazines, specialty publications)  
  • Print displays and direct mail (brochures, fliers, signage) 
  • Professional assistance (consultants, designers, and agencies)
OnlineLeads has its potential in driving traffic from all the directions. Its expertise lies in all the mentioned mediums. One of the major aspects that business owners often overlook, is thinking about how to maximize those brand communications activities that they are currently using.

Looking for someone who can help you drive your brand from any or all of these? 

Friday

Are your leads lost in transit?

Many prospects who are routed through offers and CTAs fail to get captured or converted after they land on the landing page. This could be because of a number of reasons like poor visibility, lack of catchy forms, poor color contrast etc.

Every landing page has to be optimized and OnlineLeads helps in creating landing page optimization. A landing page usually has a lot of elements which cannot be taken for granted. 

The main elements include
  • A headline with a sub-headline 
  • Description about the offer 
  • A catchy supporting image 
  • A quote from a customer 
  • A security badge 
  • And a easy to fill up form to capture leads
Not just having all these elements in your landing page will guarantee leads. You need to know how, where and what to be incorporated.

Want a professional like OnlineLeads to take charge?

Get a bigger market bite

Gone are the days where you can get away with trial and error system to gain market share. Things have changed to a more strategic approach where you have to do what works.

The true winners of the future will understand that it's all about creating quality for your audience where they'll remember you. This not only applies to digital, but marketing as a whole. You have to deliver what is in demand, and stick by it to make it work.

What does creating a brand mean? It means creating something that makes people like and remember you. If you can get those two parts right, the sales will flow in. Quality will be the only answer as technology and people continue to evolve.

Are you looking at taking bigger market share?

Thursday

Are you right with your approach?

Digital marketing is all about being right. It's the ability to deliver the right message to the right person at the right time. Certainly, the ability for location-based marketing has been around for a while now, but at present we're just scratching the surface. Marketers are getting smarter, technology is improving and we're figuring out how to use data for how we interact with our customers. It's a win for marketers, win for consumers.

Being where your customers are essential for companies to prosper. The right approach should be measurable. Just imagine, you have a lot of visitors, but you are unaware of where and who is actually following your brand. That is because of the poor way of tracking the visitors. You have to know who your customers are what bring them to your site.

Need help in getting more leads?

Monday

Listen to the marketing noise

Digital marketing is making a lot of noise in the field of marketing. Many of the trend setters have their own perspectives of what works and what fails. However, social media marketing is the one trending these days, for obvious reasons. Your target audience is either on a facebook or on twitter or on some other social media site. That’s where they are and that’s exactly where you have to be to connect with the right audience at the right time.

What works for one brand doesn’t actually work for the other. But when you get to learn what works for certain brands, it would be easier for you to sift through the options to decide on what do you want to implement on your site.

End of the day, it's the value a business can bring to consumers through the limitations of an experience. Whether it's the 140-character limit on Twitter, the 15-second limit on an Instagram video or the fact that content shared on Snapchat self-destructs, these features force companies to create a valuable moment within the confines of a community that is unique, interesting, educational, emotional, and hilarious or any combination of the previous.

You want a marketing strategy which is a combination of the above mentioned?

The journey from a lead to deal

In a sales funnel, it’s not a freeway journey for a lead to pass through and reach the deal bandwagon. A lot of nurturing happens through various stages to ensure that the lead is directed towards the destination of converting as a client. Online leads , through its automated nurturing platform, ensures that the journey is short and smooth.
The process of lead filtration takes a lot of understanding of your customers, like including a CTA in images or text, begin a dialog, what to include, what to sell, what not to sell, frequency etc. 

At Online Leads, we use nurturing strategies to generate leads that pertain to the stage of a prospect’s evaluation with your company. Our automated platform helps you in making the program once and then forgetting to perform on automation.

Interested in Lead generation and lead nurturing? Contact us or write to us now