Be the first with Market Research

Market research is not just looking around at the market and planning your next move. Many businesses are under the impression that, if they look at what their competitors are doing, then they would get a fair idea of the market. But unfortunately, it’s not that simple. You have to spend some time and put in some efforts to understand what is happening in the market and planning ahead of it.

• Who is your target audience? 
• What is their requirement? 
• When do they need it? 
• Which is the best place to sell it? 
• How do you take your product to your target audience? 
• What is the reason behind this need? 
• What is your competitor’s next step? 
• What are the changing market trends? 

The biggest mistake committed by most of the companies is that, they track their competitors. When the competitor launches ‘Product A’, you launch product A1 which will act as competition to Product A. Doing this, all that you do is follow your competitors. Its called as launching a Duplicate.

Why not be the first one at every step? Market Research does not promote you in mocking your competitor but will help in keeping you updated about your competitor’s next move. Tracking this, you can plan your next step in advance, and be ahead of your competitors.

When a Market Research professional does this job, he gets involved in collecting, recording and making sense of all the available information which will help a business unit to understand its market. The research will help in answering questions such as –

Market research helps firms in planning their future instead guessing their future. Request a Quote to know what Market research can do to your business

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Make your followers your fans

Social media marketing is not an easy task. At the same time it’s not that difficult too. Whenever OnlineLeads has come across the social media marketing requests from the small businesses, all that they want to know is how could they get more fans and followers.

But what they usually fail to understand that they already have a large following. How do you turn those fans into customers is all you need to know?

That's the challenge social media and public relations consultants are taking care of. Online leads has a team of professionals for whom this is just as simple as their daily chore.

Social media marketing is the online way of word of mouth advertising. A prevailing presence of company on various social media sites not only helps connect with customers but builds better relationships, drives repeat business, attracts new customers and increases conversion rates.

Looking for someone to convert your followers into fans? 

6 common mistakes on landing page

Despite having a great, well thought landing page you are always failing to capture leads as much as you deserve. There are many mistakes which happen in the landing page design. However, certain things which shouldn't be included in the perfect landing page, when done it does make a difference. At times the wrong thing might work perfectly well for certain businesses, and many a times, it’s just opposite.

However, certain rules remain constant for all. Many companies to save up their expenses use local professionals to create landing pages, which usually lands nowhere. Not in the search engine and not even in the minds of the customers.

So what are the biggest mistakes made while designing a landing page? OnlineLeads lists out the most common mistakes regularly made on landing pages. This includes

1. Inclusion of the main navigation. This is a distraction and may lead your customers to escape and land on some other page before they get lost 
2. Not matching the Headline of the Landing Page to the Corresponding CTA – this is important because it is the one which show the link between the visit and the form filling 
3. Too much of content - Ever heard of the adage less is more. It is perfect for the landing pages. Lesser the content better does it work 
4. No specific benefits of the offer are spoken. This is what happens in most of the landing pages which have everything but the benefits of the offer. 
5. The social sharing buttons are missing. And even if the image exits, they are not linked. 
6. Companies end up designing just one Landing- Ideally when it comes to landing pages, it’s always better to have more.

Want to make changes in your existing landing pages or what to create some optimized landing pages?

What’s your rank in the search?

SEO is a new term, but is not alien to those who are professionally involved with it. When your brand is not in the top search page, then the possibility of getting good returns through online leads is very poor. Companies have to invest quite a bit of their time and professional expertise on their search rankings.

Being found on the search portal is not the only role and objective of the SEO, but it has a lot more to do with it. The major elements of an SEO includes 

• Rankings 
• Backlinks 
• Traffic 
• Bounce rate 
• Conversions 
• Profit

Need all that at one place? 

Get a bigger market bite

Gone are the days where you can get away with trial and error system to gain market share. Things have changed to a more strategic approach where you have to do what works.

The true winners of the future will understand that it's all about creating quality for your audience where they'll remember you. This not only applies to digital, but marketing as a whole. You have to deliver what is in demand, and stick by it to make it work.

What does creating a brand mean? It means creating something that makes people like and remember you. If you can get those two parts right, the sales will flow in. Quality will be the only answer as technology and people continue to evolve.

Are you looking at taking bigger market share? 

Establishing Brand Consistency with ease

When different teams handle various aspects of marketing, the language and the tone of it usually changes. The social media team would use peppy language whereas your website content would be loaded with technical knowledge. When your leads jump from one medium to the other, there is a sudden disconnect.
Irrespective of the medium, whether it's your company website, your ranking in search engine optimization, or your Facebook and Twitter pages, you should strive for consistency in image and reputation and in managing your brand. It will save you money and eliminate any confusion about what your brand stands for in the marketplace.
Keeping a close watch on your competitors is ideal. Look if they are using images, where are they positioning them, does it go well with their theme, if yes then you may have to think about updating your website. Not as a replica of your competitor, but something which can give them a good competition.
Online leads can you help you in establishing the brand consistency with ease.
To know more contact us 

How to Keep a High Profile with your brand

Your brand must be visible at all times. Making a presence and disappearance act would never work in your favor. If you keep mute during the downturn and appear when the market is up, you will be left much behind your competitors. Trying economic times can also be opportunities to fully engage your creativity and explore alternate means of generating revenue. Here are some of the tips from some of the veterans to keep a high profile with your brand

• Keep networking at any and every opportunity. You never know who would open the doors of opportunity for you.  
• Use other brand names in return for your brand name. Barter system but it works for sure. 
• Not just the decision makers but also other staff can make a difference by getting active on the social site. 
• Become an industry leader by sharing your knowledge through free webinars 

Brand management is all about keeping your profile high. Want to do that in a professional way? 

The marketing vehicles for your brand

The best way to choose the communications vehicle is the one you're comfortable implementing and that will reach your intended audience. It really never matters if something has worked wonders for a different brand. Your marketing vehicle is decided by you alone. If you use something you are not comfortable with, you will not use them often enough to keep your brand top of mind.

Another aspect that business owners often overlook, is to think about how to maximize those brand communications activities that you currently use. If you are making a presentation in a conference, how can you use social media to publicize that event, get feedback on the content your audience would like to hear, and use that content in an enduring way after the live event (like video clips). or on the other hand, you just end up being almost everywhere, deliver your speech, hand out a few business cards, and cross your fingers that it turns into something. However, you have to decide what would actually work for your brand and not in general.

Apart from this, listed here are the other marketing vehicles you can use.

• Public relations and publicity 
• Trade shows  
• Phone directories   
• Online (your website, blog, social media such as Twitter and Facebook, advertising)  
• Broadcast media (television, radio)  
• Print media (newspapers, magazines, specialty publications)  
• Print displays and direct mail (brochures, fliers, signage)  
• Professional assistance (consultants, designers, and agencies)

Looking for one of these marketing vehicles to drive your business?

Tackling cynical prospects

Not all, but definitely most of the prospects are cynical today. That’s because of a number of fake marketers who have taken up to marketing with fake identity. When asked to fill up forms, they fear marketing harassment and let go of even genuine reputed companies. To tackle such customers, you need to dissolve their anxiety and prove to them that you are worth the time.

Here are three ways to tackle your cynical prospects

• Go public on your privacy policy 
• Words of appreciation through testimonials, Press releases, reviews etc  
• Easy fill up forms

Too many questions do help in filtering your prospects, but that takes a lot of time. You cannot test your prospects’ patience when they are keenly looking out for something specific. Having simple forms, being genuine is the key to attracting genuine prospects. Start with the basic email address and then in the later stage go for further details.

It’s not easy to capture genuine leads through your webpages. You need time and tactics to tackle such prospects. Seek a professional help in making lead capturing a cake walk.

9 Steps to conduct market survey

Now that you know how market survey will help you and your business, here are 9 steps to conduct such market surveys

1. Understand the nature and size of your market.  
2. Streamline and filter your market research for better penetration 
3. Define the time to reach your customers in your market 
4. Know the size of your sample in your pilot study 
5. A questionnaire should be precise and preferably in objective type 
6. Ensure your clients are not influenced 
7. Zero in on a location for your survey 
8. Scrutinize your survey forms 
9. Conduct your survey, maximizing sample size and accuracy of responses.

Need assistance in conducting a market survey? Fill up the form below

Why Email Marketing is a better option?

Unlike your Direct or Snail mail services, Email Marketing Service is a better option for a number of reasons. Here is a list of things your Email Marketing can do and Direct Mailing fail to…

• Email marketing services offer social networking buttons  
• Receivers can Like or Tweet or even Share messages in real time  
• Sender can track the bounced mails and update their list 
• Finding who unsubscribed your emails gets easier  
• You can track and identify the marketing tools that are working for you 
• You can also improve your reach 

Companies who wish to take this forward can also send surveys through these services to their customers and track the result immediately. This can help companies to update your products and approach that best meets your consumer’s interests.

Want to increase your online leads through Email Marketing? TELL US NOW!

3 reasons why Market Research is inevitable

Market Research exists for a long time, but on a very personal basis. Irrespective of their business size, companies have woken up for the need of Market Research. Today, there are Market Research firms and well established Market Research companies which are extending these services with an inflated price tag.

Companies big and not so big when plan on expansion or stepping on to a new venture are highly in need of a Market Research Firm. However, OnlineLeads believes that Market Research is not a onetime need, but it needs to be a regular part of your business planning, because it helps in -

1. Knowing your customer base: It is important to know who your target audience is, what their current need is and how you can be the only savior in solving their problems. Companies which are in a nascent stage have to depend on Market Research because of the need of understanding their customers. And on the other hand, a well-established business needs to be more cautious of the mushrooming start-ups which can possibly pose a threat to them in the near future.
2. Keep yourself aligned to your business model: You cannot just cling on to your old school of thoughts. Although they help immensely in building a strong foundation, you need to change according to the changing market scenario to be in the league and Market Research helps you achieve that.
3. Achieving your set goals – Your goals can be meaningful and achievable only if you know where you stand in the market. To achieve the set goals, understanding the market scenario is extremely important. Market Research helps you in knowing your current status and will help you in setting a meaningful and achievable goal.

Market Research firms are a plenty, but what next. Once you know the market, you need an analysis and then execute it using a plan for your company. All this will be possible when you get the support of a company which can deliver the support beyond Market Research.

OnlineLeads don’t just provide you with Market Research. It is also the most preferred brand for related services like Nurture Marketing, Smart Marketing, Database Assessment, Market Survey, Website Analysis, Email Campaign, CRM Solutions, Landing Page Optimizations, Brand Management, Web Analytics, SEO, Social Media Marketing, Offshore Support and for responsive Online Leads of course!

Connect with us for any and every Market related services