6 common mistakes on landing page

Despite having a great, well thought landing page you are always failing to capture leads as much as you deserve. There are many mistakes which happen in the landing page design. However, certain things which shouldn't be included in the perfect landing page, when done it does make a difference. At times the wrong thing might work perfectly well for certain businesses, and many a times, it’s just opposite.

However, certain rules remain constant for all. Many companies to save up their expenses use local professionals to create landing pages, which usually lands nowhere. Not in the search engine and not even in the minds of the customers.

So what are the biggest mistakes made while designing a landing page? OnlineLeads lists out the most common mistakes regularly made on landing pages. This includes

1. Inclusion of the main navigation. This is a distraction and may lead your customers to escape and land on some other page before they get lost 
2. Not matching the Headline of the Landing Page to the Corresponding CTA – this is important because it is the one which show the link between the visit and the form filling 
3. Too much of content - Ever heard of the adage less is more. It is perfect for the landing pages. Lesser the content better does it work 
4. No specific benefits of the offer are spoken. This is what happens in most of the landing pages which have everything but the benefits of the offer. 
5. The social sharing buttons are missing. And even if the image exits, they are not linked. 
6. Companies end up designing just one Landing- Ideally when it comes to landing pages, it’s always better to have more.

Want to make changes in your existing landing pages or what to create some optimized landing pages?

The route to successful lead generation

There are a number of ways of lead generation and every brand and every individual uses it according to their comfort. The comfort could be dependent on the cost, people, brand etc. But a lead generation process has a number of mechanics which makes it to stand out.

Lead generation being the most important part of any brand name’s customer base, high priority is given to this segment of marketing. OnlineLeads talks here about some of the most practical and tactical perspective, according to which a marketer needs four crucial elements to make inbound lead generation happen.

• Offer 
• CTA 
• Landing page 
• Form

An offer is like the candy you show your customers so that you can lure them into buying knowing more about your company. This is a piece of content that is perceived of great value. Offers can include compelling ebooks, whitepapers, free consultations, coupons and product demonstrations. If this works, the rest just follows

A call-to-action (CTA) is the medium used to download or experience your offr. This could i=be in plain text, an image or a button that links directly to a landing page so people can find and download your offer.

A landing page, is a dedicated page which will explain your customers about the offer and not about you or your company. This is not a webpage, but a specialized page that contains information about one particular offer, and a form to download that offer.

Once you have your customers reach till your landing page, he has to take a decision. This decision can be captured when you have a form Forms will collect contact information from a visitor in exchange for the offer.

OnlineLeads is focused mainly at capturing a high number of leads in a less given time. Want to generate more leads for your company?

Can your marketing teams work in isolation?

You cannot generate leads when your teams are not working in sync with each other. You have to have all the teams working, if not at the same time, atleast in such a way that they support each other.

Along with the social media marketing what is more trending these days is the inbound marketing. Its when you create such compelling content that attracts your leads to land on your website. A proper analysis will help you om understanding what attracted whom to your website.

Many companies who took up this inbound marketing strategy, spent huge sum on getting people create attractive content. However, just with these content, you cannot generate all the online leads you expect on your site. You have to use some outbound marketing strategies to promote them on social mediums, and through advertising and promotion. With valuable content in your hand, advertising to promote that content is both effective and desirable.

Online leads works in getting both, inbound and outbound in sync.

Looking for someone to help you with both?
 

3 reasons why Market Research is inevitable

Market Research exists for a long time, but on a very personal basis. Irrespective of their business size, companies have woken up for the need of Market Research. Today, there are Market Research firms and well established Market Research companies which are extending these services with an inflated price tag.

Companies big and not so big when plan on expansion or stepping on to a new venture are highly in need of a Market Research Firm. However, OnlineLeads believes that Market Research is not a onetime need, but it needs to be a regular part of your business planning, because it helps in -

1. Knowing your customer base: It is important to know who your target audience is, what their current need is and how you can be the only savior in solving their problems. Companies which are in a nascent stage have to depend on Market Research because of the need of understanding their customers. And on the other hand, a well-established business needs to be more cautious of the mushrooming start-ups which can possibly pose a threat to them in the near future.
2. Keep yourself aligned to your business model: You cannot just cling on to your old school of thoughts. Although they help immensely in building a strong foundation, you need to change according to the changing market scenario to be in the league and Market Research helps you achieve that.
3. Achieving your set goals – Your goals can be meaningful and achievable only if you know where you stand in the market. To achieve the set goals, understanding the market scenario is extremely important. Market Research helps you in knowing your current status and will help you in setting a meaningful and achievable goal.

Market Research firms are a plenty, but what next. Once you know the market, you need an analysis and then execute it using a plan for your company. All this will be possible when you get the support of a company which can deliver the support beyond Market Research.

OnlineLeads don’t just provide you with Market Research. It is also the most preferred brand for related services like Nurture Marketing, Smart Marketing, Database Assessment, Market Survey, Website Analysis, Email Campaign, CRM Solutions, Landing Page Optimizations, Brand Management, Web Analytics, SEO, Social Media Marketing, Offshore Support and for responsive Online Leads of course!

Connect with us for any and every Market related services