Rules of Email Marketing - Part 2

You are aware of the first five thumb rules of your Email Marketing. The last five are crucial too as they help in ensuring that your mails are delivered to the inbox and not filtered off mid way. 
The last five rules are

1. To ensure that your mails are delivered, you may start your mail with message that says that ‘to ensure that you do not miss out on any of our mails, you may add our info@companyname.com to your address book.  
2. Avoid sending mails from names like info, subscribers, news, administrator etc. Try using names of people working with you and keep it consistent. A reader decides to open your mail or not in a fraction of a second. Unless your name is familiar to them, they will not open the mail. 
3. Some can receive only text messages and some HTML messages. Ensure that your messages are both in HTML as well as in text format.
4. To ensure that your mails are not filtered by the spam filters, make sure that you do not use all caps and exclamation marks in your subject line. 
5. Build your list at every opportunity you have. Use sign up forms, call to action buttons and everything possible to ensure your customers come back to you.

Need help in email marketing? OnlineLeads can help!

Rules of email marketing - Part 1

Everything has certain set of rules which has to be followed. Many do bend the rules for some quick results. Quick results are possible, but when you follow the rules, your return is for the long run. 

Similarly there are certain rules, time tested rules of generating Email Marketing Leads. It is due to its success that these patterns have become rules today. OnlineLeads has collated the top 10 rules which will be shared in 2 parts.

1. Do not spam. Send mails to those who have opted in to receive your mails. 
2. Take time in creating some original content for relevant target. Segmented data should be ideally used and content have to be tailored for each target segment 
3. Send your emails on an automated and regular basis. It doesn't matter how often you write, but whatever is the frequency you have chosen, you better follow it. 
4. Not just the frequency, but also make sure that your mails do not reach your customers while they are planning their weekend. The best times to send your B2B mails is from Tuesday to Thursday, just when the day begins or just after the lunch break. 
5. However, the formulas change from B2B to B2C. when the mails are being sent to customers, you can send them post 5 pm till 8 pm and also during weekend. 

Need help in email marketing?

Make Marketing easy through Quality Email Addresses

Email Appending helps you to instantly increase the effectiveness of your marketing efforts by leveraging cost-effective email communication. Whether you want to increase the ROI by connecting with prospects instantly or reduce postal communication, this is the ideal option.

OnlineLeads uses our master database to append valid email address to your customer file. Through Email Append process you get valid email addresses of your customers by matching them with the postal contact details.

How OnlineLeads Email appending helps you?

• Through updating your database with highly deliverable email addresses 
• Giving you access to the email addresses of C-level executives and decision makers 
• Connecting with your target audience through email marketing 
• Providing you with the industry’s best B2B and B2C Email Append rates 
• Get free technical guidance from our experts

We offer Email Appending Services by using our large master database and with the help of our proprietary verification technology. 

Want to try our time-tested expertise in Email Appending? 

Make your followers your fans

Social media marketing is not an easy task. At the same time it’s not that difficult too. Whenever OnlineLeads has come across the social media marketing requests from the small businesses, all that they want to know is how could they get more fans and followers.

But what they usually fail to understand that they already have a large following. How do you turn those fans into customers is all you need to know?

That's the challenge social media and public relations consultants are taking care of. Online leads has a team of professionals for whom this is just as simple as their daily chore.

Social media marketing is the online way of word of mouth advertising. A prevailing presence of company on various social media sites not only helps connect with customers but builds better relationships, drives repeat business, attracts new customers and increases conversion rates.

Looking for someone to convert your followers into fans? 

Gaining through scarcity tactic

Ever wondered how to convert most of your visitors into customers? With great offers!
A professional like OnlineLeads can help you generate the maximum number of leads through creating irresistible offers. This is an offer which ends by the end of this month.

Did this trigger a chord in your mind? Are you planning to call up Onlineleads immediately to avail the service? We are open to your requests at any point in time, including now.

However, what made you think about grabbing the offer immediately is the limited offer that triggered your mind. If you look at the principle of supply and demand, you will understand that when supply is limited, demand goes up. Scarcity usually has a psychological influence on us, making us want something even more if there isn't enough to go around. Scarcity is great because it creates a fear of shortage, and thus a sense of urgency.

Through limited time bound, quality bound, first come first serve basis, you are sure to gain in the number of leads. It’s not just the limited offer but the way this limited offer is positioned and marketed plays a major role in marketing. When offers end within a certain time frame, and have limited number of people who can buy makes big impact.

Need help in gaining through scarcity? 

Market to the customers you WANT

Marketing is changing. Today’s marketing is all about targeting to the customers you have. But it’s not too far away, when you have to target to the customers you want and not only to those you already have.

If the past ten years were about social media, the next twenty are going to be about customer service. Marketing as we know it will still exist, but the concept of marketing being strongest to the customers you have (as opposed to now, which is all about the customers you want) will grow exponentially.

It’s all about the degree of connectivity you have with your customers. As we all become more connected, the ability to make the customers you have feel like a million bucks will translate into immediate action on their part, driving new customers and increased revenue the likes of which we can't even begin to measure.

Do you want to niche market? 

Which color do you choose?

There is a lot spoken about when it comes to the color of your blog. What does red represent, what does green indicate why is orange more catchier than any other color, blah blah. But just because they say the color Orange has high retention value when used for CTAs, do you use it all over the place and expect high leads online?

No. It doesn’t work that way. What about brands which have so many other colors, yet doing so well in brand building. For example, most delivery companies' color palettes are bright. UPS on the other hand is brown. They own brown in their category so much so that their color icon has become their slogan – 'What can brown do for you today?

It is neither a bright color, not a cute color. On the contrary, it’s quite a dull color, more earthy we could say, yet it works. Ultimately, you should be prepared to develop, monitor and constantly push your brand message in the marketplace. Your message should be simple and as consistent as possible in every marketing venue you choose to ensure that when people think of your brand that their perception is connected with your perception of your company.

Online leads helps you in making your brand speak for you
Need help?  

Whats in a brand name?

Most audiences are way too sophisticated to get distracted by flashy drawings. If the message does not connect with the actual intentions of the brand owner, there is a very less chance that amazing drawings would tend to do. It's about finding, creating, and perpetuating a resonant win-win relationship with your critical stakeholders.

To make a mark with your existence, you have to have an understanding of your competitors and peers. If you are strongly known for something–because you are very clear and consistent with that message–then the people who benefit from your offering will come to you instead of your competitor.

One of the most impactful this is the same-different analysis of the competition. This would initially in the personal brand discovery phase and then doing quarterly or biannual check research of your competition. However, showing too much of concern over what your competition is doing is not productive either. You aren't moving forward as fast when you are constantly looking over your shoulder, isn’t it.

Online leads with its experience and expertise have been working towards getting more leads by focusing mostly on your brand requirement and not actually have on your competitors.

Looking for making your brand visible?

The marketing vehicles for your brand

The best way to choose the communications vehicle is the one you're comfortable implementing and that will reach your intended audience. It really never matters if something has worked wonders for a different brand. Your marketing vehicle is decided by you alone. If you use something you are not comfortable with, you will not use them often enough to keep your brand top of mind.

Another aspect that business owners often overlook, is to think about how to maximize those brand communications activities that you currently use. If you are making a presentation in a conference, how can you use social media to publicize that event, get feedback on the content your audience would like to hear, and use that content in an enduring way after the live event (like video clips). or on the other hand, you just end up being almost everywhere, deliver your speech, hand out a few business cards, and cross your fingers that it turns into something. However, you have to decide what would actually work for your brand and not in general.

Apart from this, listed here are the other marketing vehicles you can use.

• Public relations and publicity 
• Trade shows  
• Phone directories   
• Online (your website, blog, social media such as Twitter and Facebook, advertising)  
• Broadcast media (television, radio)  
• Print media (newspapers, magazines, specialty publications)  
• Print displays and direct mail (brochures, fliers, signage)  
• Professional assistance (consultants, designers, and agencies)

Looking for one of these marketing vehicles to drive your business?

Tackling cynical prospects

Not all, but definitely most of the prospects are cynical today. That’s because of a number of fake marketers who have taken up to marketing with fake identity. When asked to fill up forms, they fear marketing harassment and let go of even genuine reputed companies. To tackle such customers, you need to dissolve their anxiety and prove to them that you are worth the time.

Here are three ways to tackle your cynical prospects

• Go public on your privacy policy 
• Words of appreciation through testimonials, Press releases, reviews etc  
• Easy fill up forms

Too many questions do help in filtering your prospects, but that takes a lot of time. You cannot test your prospects’ patience when they are keenly looking out for something specific. Having simple forms, being genuine is the key to attracting genuine prospects. Start with the basic email address and then in the later stage go for further details.

It’s not easy to capture genuine leads through your webpages. You need time and tactics to tackle such prospects. Seek a professional help in making lead capturing a cake walk.

Do you know your customers well?

Customers are the focal point of every company. If you can take care of your customers well, then that will serve for over 80% of the success of your team. To better understand your customers, a business has to be more responsive to the customer needs.

Customer Relationship Management commonly known as CRM and helps a business to gain an insight into customer behavior and enables it to modify the business processes accordingly. The right model of CRM can enhance customer relationship, cut costs and help businesses to increase sales. The success of implementing a good CRM solution can be measured by using performance analysis.

The benefits of using CRM are a plenty like data can be shared or distributed, helps in cost reduction, gives better Customer Service, increases customer satisfaction, enhances the number of repeat business and is more profitable too.

Adopt CRM for better management! To know more..

Are your email campaigns magnetic enough?

Email campaigns, if not magnetic enough, is equal to not having one. It is one of the best ways to attract customers. But there are many excuses why your email campaigns might not be working. You might be busy, you do not have a dedicated professional to take care of it, you are not enthusiastic enough because of poor response, etc.

Hold on! It’s not time to give up yet! All you have to do is get some professional help from companies like OnlineLeads to drive your marketing campaign, and you can watch the responses soar.
To improve B2B & B2C Email Marketing requirements,

• Businesses need an exceptionally brilliant campaign design 
• Innovative thought-process  
• Captivating email content  
• Clean Layout that is appealing and captures the recipient’s attention  
• A compelling subject line that makes the recipient open the mail  
• Spam-free message

With our campaign services you would get a campaign execution using our proprietary software, real time tracking, reporting and analysis, manage lists and subscribers, increased deliverability, advanced ROI boosting capacity, highly secure and affordable.

Need help in executing your email campaign?

Have you analyzed the face of your company?

Your website is the face of your company. The number of people visiting your website depends on how attractive is your face. To know how well is your brand being received in the industry, you will have to get a website analysis.

A company website is much more than a corporate information brochure, providing information to prospective clients. It is a measure of how well a company is doing, how actively do they promote offers, and engage with clients. As more and more prospective clients visit a company’s website, companies are investing a lot on their websites. OnlineLeads offers website analysis for maximization of website. Through website analysis, you can build up the image of your website and attract more relevant traffic.
An ideal Website Analysis consists of

• SEO oriented features 
• Branding 
• Website performance(Speed) 
• Design features 
• Accessibility and usage

Today, if a website does not pull up on Google search in the top 10, then there is no visibility and it is a matter of great concern. Hence, our website analysis is designed around making the website more efficient and effective in generating leads.

Spare some to strengthen your web presence!

Important questions to be asked in your Market Survey

At times you get the most valuable answers that can never be possibly heard when asked directly. While creating your marketing survey forms, make sure that you keep it easy for the clients to answer with objective type of questions. But also open ended questions in between will help you trigger the thought of your customers.

Your marketing survey questions could include inquiries around customer service, your product quality, or your representatives. 

To ensure your marketing survey forms gets good response, be clear about the following aspects 

• Focus 
• Objective 
• Being unbiased 
• Economical by not spending much for  the survey

Market Surveys are a great way to position your brand in the market. Need help in this? 

How well do you know your Market?

To know your Market well, you have to have a Market survey in place!
Understanding your market is very important, and a market survey always helps in knowing the pulse of your market. Sending across thousands of emails does not make sense at all. A careful approach combined with meticulous research, gives an idea of what has to be done to get desired results.

Market surveys are popular for generating leads easier. It also helps in approaching prospects, understanding what they want, designing offers and products around their requirements. Market survey empowers clients with information that can help formulate future strategies, as they can gauge customer interest from their response and reaction to new product launches.
Market Survey helps in

• Getting a clear picture of the market and client  
• Knowing the market requirement 
• Target approach through email marketing campaigns 

Want to conduct a market survey?  

Tips to optimize email deliverability & reduce hard bounces

An Email message that returns to you because the recipient’s email address is invalid is called a hard bounce. Unknown recipient names, network problems at the recipients’ end or in-existence of domain names might cause emails to bounce back.

• Outdated address in your mailing list cause hard bounces Email addresses change faster than postal addresses. It is therefore vital that all the emails in your mailing list are up to date and fresh. 

What should you do to optimize delivery 

• Provide email address update links on your site Positioning a simple interface address update form on your website facilitates your customers to keep you informed of changes. You can thus capture fresh addresses for your mailing and optimize email delivery. 
• Utilize an ECOA (email change of address) service
  Email Change of Address appending is a powerful service of adding most recent email address of the contacts in your database. It’s a great way to enhance your database, optimize delivery and retain old contacts.
• Check list hygiene
  The list hygiene solution eliminates errors from your database offering you a clean and sharp database. With good data, you can avert hard bounces and create many business opportunities.  

The payoff for bounce-proofing your email list is substantial: lower customer acquisition costs, increased response rates and sales, reduced overheads, and decreased hard bounce rates. Follow the above-mentioned basic suggestions and you will maximize the return on your marketing investments.

Want to know more?