6 common mistakes on landing page

Despite having a great, well thought landing page you are always failing to capture leads as much as you deserve. There are many mistakes which happen in the landing page design. However, certain things which shouldn't be included in the perfect landing page, when done it does make a difference. At times the wrong thing might work perfectly well for certain businesses, and many a times, it’s just opposite.

However, certain rules remain constant for all. Many companies to save up their expenses use local professionals to create landing pages, which usually lands nowhere. Not in the search engine and not even in the minds of the customers.

So what are the biggest mistakes made while designing a landing page? OnlineLeads lists out the most common mistakes regularly made on landing pages. This includes

1. Inclusion of the main navigation. This is a distraction and may lead your customers to escape and land on some other page before they get lost 
2. Not matching the Headline of the Landing Page to the Corresponding CTA – this is important because it is the one which show the link between the visit and the form filling 
3. Too much of content - Ever heard of the adage less is more. It is perfect for the landing pages. Lesser the content better does it work 
4. No specific benefits of the offer are spoken. This is what happens in most of the landing pages which have everything but the benefits of the offer. 
5. The social sharing buttons are missing. And even if the image exits, they are not linked. 
6. Companies end up designing just one Landing- Ideally when it comes to landing pages, it’s always better to have more.

Want to make changes in your existing landing pages or what to create some optimized landing pages?

What’s your rank in the search?

SEO is a new term, but is not alien to those who are professionally involved with it. When your brand is not in the top search page, then the possibility of getting good returns through online leads is very poor. Companies have to invest quite a bit of their time and professional expertise on their search rankings.

Being found on the search portal is not the only role and objective of the SEO, but it has a lot more to do with it. The major elements of an SEO includes 

• Rankings 
• Backlinks 
• Traffic 
• Bounce rate 
• Conversions 
• Profit

Need all that at one place? 

Are your landing pages news jacked?

One of the best ways of being on top in the business is by being in the news. Remember when Kate Middleton got married in April of 2011, her wedding dress was the talk of the town. No matter what the forte of each designer was, they came up with the similar wedding dresses to promote them in style.

All the headlines, tags and descriptions had Kate’s taste etched into it. Why? Because Kate and her wedding dress was in use and everybody were trying to newsjack this event.

When something is buzzing big time, it creates high demand. Companies often leverage newsjacking for this type of technique and it works very well for offers, too.

Definitely in a B2B business you cannot talk about the wedding dress design, however you can talk about how it was marketed and it worked well for the brand name. When your offers are newsjacked, you can optimize your landing page and generate a lot of prospective leads.

OnlineLeads can help you generate more leads when you speak about your strengths in your offer.

Want to a newsjacked offer on your landing page?

What drives your brand?

Different companies have different modes to drive their brand name. There are many marketing vehicles that can drive home your brand message. Some of the best vehicle which can drive your brand can be

• Public relations and publicity  
• Trade shows  
• Phone directories   
• Online (your website, blog, social media such as Twitter and Facebook, advertising) 
• Broadcast media (television, radio)  
• Print media (newspapers, magazines, specialty publications)  
• Print displays and direct mail (brochures, fliers, signage) 
• Professional assistance (consultants, designers, and agencies)

OnlineLeads has its potential in driving traffic from all the directions. Its expertise lies in all the mentioned mediums. One of the major aspects that business owners often overlook, is thinking about how to maximize those brand communications activities that they are currently using.

Looking for someone who can help you drive your brand from any or all of these? 

Lead management a necessity

From the minute a lead enters your webpage till he makes the final purchase, a lot goes into it. The time in between plays a major role in converting ensuring that the lead converts and remains with you and not anywhere else.

The process of lead management is crucial in making the convert happen. OnlineLeads has a professional experience in lead management and making the leads take the final call to convert. We hear you asking the question why lead management is necessary. It is necessary because 

• It helps to convert online traffic into leads using dynamic landing pages and progressive forms 
• It is easy to measure evolving lead quality with automated lead scoring based on multiple dimensions 
• You can develop raw inquiries into sales-ready leads via relevant, personalized lead nurturing campaigns

With OnlineLeads you can automatically qualify more prospects and quickly develop them into sales ready leads. Want to take a try?

Are your leads lost in transit?

Many prospects who are routed through offers and CTAs fail to get captured or converted after they land on the landing page. This could be because of a number of reasons like poor visibility, lack of catchy forms, poor color contrast etc.

Every landing page has to be optimized and OnlineLeads helps in creating landing page optimization. A landing page usually has a lot of elements which cannot be taken for granted. 

The main elements include

• A headline with a sub-headline 
• Description about the offer 
• A catchy supporting image 
• A quote from a customer 
• A security badge 
• And a easy to fill up form to capture leads

Not just having all these elements in your landing page will guarantee leads. You need to know how, where and what to be incorporated.

Want a professional like OnlineLeads to take charge?

Gaining through scarcity tactic

Ever wondered how to convert most of your visitors into customers? With great offers!
A professional like OnlineLeads can help you generate the maximum number of leads through creating irresistible offers. This is an offer which ends by the end of this month.

Did this trigger a chord in your mind? Are you planning to call up Onlineleads immediately to avail the service? We are open to your requests at any point in time, including now.

However, what made you think about grabbing the offer immediately is the limited offer that triggered your mind. If you look at the principle of supply and demand, you will understand that when supply is limited, demand goes up. Scarcity usually has a psychological influence on us, making us want something even more if there isn't enough to go around. Scarcity is great because it creates a fear of shortage, and thus a sense of urgency.

Through limited time bound, quality bound, first come first serve basis, you are sure to gain in the number of leads. It’s not just the limited offer but the way this limited offer is positioned and marketed plays a major role in marketing. When offers end within a certain time frame, and have limited number of people who can buy makes big impact.

Need help in gaining through scarcity? 

Get a bigger market bite

Gone are the days where you can get away with trial and error system to gain market share. Things have changed to a more strategic approach where you have to do what works.

The true winners of the future will understand that it's all about creating quality for your audience where they'll remember you. This not only applies to digital, but marketing as a whole. You have to deliver what is in demand, and stick by it to make it work.

What does creating a brand mean? It means creating something that makes people like and remember you. If you can get those two parts right, the sales will flow in. Quality will be the only answer as technology and people continue to evolve.

Are you looking at taking bigger market share? 

Are you right with your approach?

Digital marketing is all about being right. It's the ability to deliver the right message to the right person at the right time. Certainly, the ability for location-based marketing has been around for a while now, but at present we're just scratching the surface. Marketers are getting smarter, technology is improving and we're figuring out how to use data for how we interact with our customers. It's a win for marketers, win for consumers.

Being where your customers are essential for companies to prosper. The right approach should be measurable. Just imagine, you have a lot of visitors, but you are unaware of where and who is actually following your brand. That is because of the poor way of tracking the visitors. You have to know who your customers are what bring them to your site.

Need help in getting more leads? 

How to Keep a High Profile with your brand

Your brand must be visible at all times. Making a presence and disappearance act would never work in your favor. If you keep mute during the downturn and appear when the market is up, you will be left much behind your competitors. Trying economic times can also be opportunities to fully engage your creativity and explore alternate means of generating revenue. Here are some of the tips from some of the veterans to keep a high profile with your brand

• Keep networking at any and every opportunity. You never know who would open the doors of opportunity for you.  
• Use other brand names in return for your brand name. Barter system but it works for sure. 
• Not just the decision makers but also other staff can make a difference by getting active on the social site. 
• Become an industry leader by sharing your knowledge through free webinars 

Brand management is all about keeping your profile high. Want to do that in a professional way? 

The marketing vehicles for your brand

The best way to choose the communications vehicle is the one you're comfortable implementing and that will reach your intended audience. It really never matters if something has worked wonders for a different brand. Your marketing vehicle is decided by you alone. If you use something you are not comfortable with, you will not use them often enough to keep your brand top of mind.

Another aspect that business owners often overlook, is to think about how to maximize those brand communications activities that you currently use. If you are making a presentation in a conference, how can you use social media to publicize that event, get feedback on the content your audience would like to hear, and use that content in an enduring way after the live event (like video clips). or on the other hand, you just end up being almost everywhere, deliver your speech, hand out a few business cards, and cross your fingers that it turns into something. However, you have to decide what would actually work for your brand and not in general.

Apart from this, listed here are the other marketing vehicles you can use.

• Public relations and publicity 
• Trade shows  
• Phone directories   
• Online (your website, blog, social media such as Twitter and Facebook, advertising)  
• Broadcast media (television, radio)  
• Print media (newspapers, magazines, specialty publications)  
• Print displays and direct mail (brochures, fliers, signage)  
• Professional assistance (consultants, designers, and agencies)

Looking for one of these marketing vehicles to drive your business?

Every explored the power of good SEO principles

SEO is something which is subtly but efficiently take your brand on top search results. Were you aware that Google AdWords gives priority to ads with landing pages that have higher relevancy scores for the keyword associated with the ad? So that brings you to the bidding, which is if you are bidding the exact same amount for a keyword as your competitor, but your landing page content is more relevant, Google will place your ad above your competitor's ad.

Here are a few SEO tips to keep in mind when designing your landing page:

• HTML title tag with proper description. Many brands landing pages have no title tag, title tags play a major role for the lead to decide whether he is going to read through your webpage or not. 
• Do not miss out the Meta information. Add Meta tags to the optimized landing page that includes several of the brand’s most popular keyword phrases.
• Use popular keywords in your page copy.  Add some of the brand’s most popular keyword phrases to the body and bullet copy of the page.

Need SEO on your webpage? 

Tackling cynical prospects

Not all, but definitely most of the prospects are cynical today. That’s because of a number of fake marketers who have taken up to marketing with fake identity. When asked to fill up forms, they fear marketing harassment and let go of even genuine reputed companies. To tackle such customers, you need to dissolve their anxiety and prove to them that you are worth the time.

Here are three ways to tackle your cynical prospects

• Go public on your privacy policy 
• Words of appreciation through testimonials, Press releases, reviews etc  
• Easy fill up forms

Too many questions do help in filtering your prospects, but that takes a lot of time. You cannot test your prospects’ patience when they are keenly looking out for something specific. Having simple forms, being genuine is the key to attracting genuine prospects. Start with the basic email address and then in the later stage go for further details.

It’s not easy to capture genuine leads through your webpages. You need time and tactics to tackle such prospects. Seek a professional help in making lead capturing a cake walk.

Make sticky landing pages a norm!

Many companies still find it difficult to create sticky and attractive landing pages. Despite a catchy design and engrossing content, not many clients land on your page. That’s because of the lack of optimization. The main point in optimizing a landing page is through the flow of the control.

Just imagine you are watching a blockbuster movie at home. During the commercial ads you tend to flip channels and find out another blockbuster movie running on another channel. You watch and then again flip channels. However, when you are in a multiplex, you never do that. That’s because of the lack of distractions.

Similarly, when you design your landing page, design it such that your offer or call-to-action (CTA) looks like the only possible path through the page. Your landing page will be much more successful at converting clicks to leads when you eliminate links that allow visitors to navigate away from the page.

Now that you know that the only option to click for your customer is the CTA, ensure that you eliminate the top and side navigation too. Although this navigation would lead to your webpages and their inside pages, the motive of the visit gets lost on the way. There is no point in making your customers navigate across the webpages and not getting converted. Your motive is to convert them on your landing page and that’s where it should end.

Landing Page Optimization is not just dependent on content. It also depends on the design, number of hyperlinks, and the kind of keywords used in it. You need a professional and an expert hand to create a one of its kind landing page which can pull up strongly on search portals as well as make it sticky for those who land.

Need help in optimizing your landing page?

How well has your campaign performed?

Remember how your progress report would display your strengths and weaknesses after every exam. Similarly, you need a progress report card of your email campaigns which can clearly speak out the truth about your campaign’s performance.

Email campaign reporting, maps the progress of the campaign. by getting insights into where the campaign is doing well and where it isn’t. Information on both these counts helps you to gain insights into the client‘s mind. It helps understand the nature of your client base and what they’re looking for.

For a campaign report, after the email campaign has gone live, you have to start the process of tracking its progress. This tracking is done according to various parameters. Parameters are clearly specified and help in understanding if there are shortcomings and how they can be ironed out. These reports help to gauge whether email marketing campaign is in sync with the strategy or changes need to be made in the current one.

Based on the tracking, a report is created and delivered according to the client’s requirement. These reports can be generated daily or weekly or even monthly. Weekly reports are mostly recommended.

Lacking expertise and time to track your email campaigns? Get help here 

Important questions to be asked in your Market Survey

At times you get the most valuable answers that can never be possibly heard when asked directly. While creating your marketing survey forms, make sure that you keep it easy for the clients to answer with objective type of questions. But also open ended questions in between will help you trigger the thought of your customers.

Your marketing survey questions could include inquiries around customer service, your product quality, or your representatives. 

To ensure your marketing survey forms gets good response, be clear about the following aspects 

• Focus 
• Objective 
• Being unbiased 
• Economical by not spending much for  the survey

Market Surveys are a great way to position your brand in the market. Need help in this? 

9 Steps to conduct market survey

Now that you know how market survey will help you and your business, here are 9 steps to conduct such market surveys

1. Understand the nature and size of your market.  
2. Streamline and filter your market research for better penetration 
3. Define the time to reach your customers in your market 
4. Know the size of your sample in your pilot study 
5. A questionnaire should be precise and preferably in objective type 
6. Ensure your clients are not influenced 
7. Zero in on a location for your survey 
8. Scrutinize your survey forms 
9. Conduct your survey, maximizing sample size and accuracy of responses.

Need assistance in conducting a market survey? Fill up the form below

How well do you know your Market?

To know your Market well, you have to have a Market survey in place!
Understanding your market is very important, and a market survey always helps in knowing the pulse of your market. Sending across thousands of emails does not make sense at all. A careful approach combined with meticulous research, gives an idea of what has to be done to get desired results.

Market surveys are popular for generating leads easier. It also helps in approaching prospects, understanding what they want, designing offers and products around their requirements. Market survey empowers clients with information that can help formulate future strategies, as they can gauge customer interest from their response and reaction to new product launches.
Market Survey helps in

• Getting a clear picture of the market and client  
• Knowing the market requirement 
• Target approach through email marketing campaigns 

Want to conduct a market survey?  

Why Email Marketing is a better option?

Unlike your Direct or Snail mail services, Email Marketing Service is a better option for a number of reasons. Here is a list of things your Email Marketing can do and Direct Mailing fail to…

• Email marketing services offer social networking buttons  
• Receivers can Like or Tweet or even Share messages in real time  
• Sender can track the bounced mails and update their list 
• Finding who unsubscribed your emails gets easier  
• You can track and identify the marketing tools that are working for you 
• You can also improve your reach 

Companies who wish to take this forward can also send surveys through these services to their customers and track the result immediately. This can help companies to update your products and approach that best meets your consumer’s interests.

Want to increase your online leads through Email Marketing? TELL US NOW!

3 reasons why Market Research is inevitable

Market Research exists for a long time, but on a very personal basis. Irrespective of their business size, companies have woken up for the need of Market Research. Today, there are Market Research firms and well established Market Research companies which are extending these services with an inflated price tag.

Companies big and not so big when plan on expansion or stepping on to a new venture are highly in need of a Market Research Firm. However, OnlineLeads believes that Market Research is not a onetime need, but it needs to be a regular part of your business planning, because it helps in -

1. Knowing your customer base: It is important to know who your target audience is, what their current need is and how you can be the only savior in solving their problems. Companies which are in a nascent stage have to depend on Market Research because of the need of understanding their customers. And on the other hand, a well-established business needs to be more cautious of the mushrooming start-ups which can possibly pose a threat to them in the near future.
2. Keep yourself aligned to your business model: You cannot just cling on to your old school of thoughts. Although they help immensely in building a strong foundation, you need to change according to the changing market scenario to be in the league and Market Research helps you achieve that.
3. Achieving your set goals – Your goals can be meaningful and achievable only if you know where you stand in the market. To achieve the set goals, understanding the market scenario is extremely important. Market Research helps you in knowing your current status and will help you in setting a meaningful and achievable goal.

Market Research firms are a plenty, but what next. Once you know the market, you need an analysis and then execute it using a plan for your company. All this will be possible when you get the support of a company which can deliver the support beyond Market Research.

OnlineLeads don’t just provide you with Market Research. It is also the most preferred brand for related services like Nurture Marketing, Smart Marketing, Database Assessment, Market Survey, Website Analysis, Email Campaign, CRM Solutions, Landing Page Optimizations, Brand Management, Web Analytics, SEO, Social Media Marketing, Offshore Support and for responsive Online Leads of course!

Connect with us for any and every Market related services