Callers for million dollars

Hello ****.
I am calling from *****
We have some great offers and you might be interested
We will not take much time
When shall I call you back
Blah blah bhah ...

Despite registering with the 'Do not call' registry, these calls still continue to haunt you. As a customer, you have only heard of these Telemarketers who would try to push certain offers, irrespective of their need and necessity. Although, these marketers are being used for pushing every other service, Telemarketing leads can bring in a huge difference to your business.

Telemarketing teams can be proficiently used for promoting a business to upsell, cross sell and even for things like Appointment Setting, Breakfast Meeting etc. Telemarketing can bring in a huge number of sales to a business, once a positive image of the company is projected. Many goof up in this, when they try to be extra friendly, they end up being too intrusive. The conversation sounds more rehearsed than natural.

The job of a telemarketer is not just making calls. There is more to it. When done proficiently, you can see the difference in your revenue. The need for Telemarketers are huge and getting the perfect professional pick is not a matter of luck, but a possibility.

Fill up the form below and try our telemarketing services on a free trial.
We promise, you will return with a bigger request

Making lead generation a cake walk

One of the biggest challenges faced by most marketers is that of generating high number of quantity as well as quality leads. A perfect lead generation engine is what keeps the funnel full of sales prospects even when you are in your deep sleep.

Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning.

OnlineLeads with its lead generation services can help companies to expose the top techniques marketers should utilize to increase leads and revenue. These tactics have been tested over the years and have been used by most of our clients.

So what goes into a best-of-class lead generation engine? 

Can your marketing teams work in isolation?

You cannot generate leads when your teams are not working in sync with each other. You have to have all the teams working, if not at the same time, atleast in such a way that they support each other.

Along with the social media marketing what is more trending these days is the inbound marketing. Its when you create such compelling content that attracts your leads to land on your website. A proper analysis will help you om understanding what attracted whom to your website.

Many companies who took up this inbound marketing strategy, spent huge sum on getting people create attractive content. However, just with these content, you cannot generate all the online leads you expect on your site. You have to use some outbound marketing strategies to promote them on social mediums, and through advertising and promotion. With valuable content in your hand, advertising to promote that content is both effective and desirable.

Online leads works in getting both, inbound and outbound in sync.

Looking for someone to help you with both?
 

The marketing vehicles for your brand

The best way to choose the communications vehicle is the one you're comfortable implementing and that will reach your intended audience. It really never matters if something has worked wonders for a different brand. Your marketing vehicle is decided by you alone. If you use something you are not comfortable with, you will not use them often enough to keep your brand top of mind.

Another aspect that business owners often overlook, is to think about how to maximize those brand communications activities that you currently use. If you are making a presentation in a conference, how can you use social media to publicize that event, get feedback on the content your audience would like to hear, and use that content in an enduring way after the live event (like video clips). or on the other hand, you just end up being almost everywhere, deliver your speech, hand out a few business cards, and cross your fingers that it turns into something. However, you have to decide what would actually work for your brand and not in general.

Apart from this, listed here are the other marketing vehicles you can use.

• Public relations and publicity 
• Trade shows  
• Phone directories   
• Online (your website, blog, social media such as Twitter and Facebook, advertising)  
• Broadcast media (television, radio)  
• Print media (newspapers, magazines, specialty publications)  
• Print displays and direct mail (brochures, fliers, signage)  
• Professional assistance (consultants, designers, and agencies)

Looking for one of these marketing vehicles to drive your business?

Time to clean up the page

No lead has enough time to go through and check for a poorly created landing page. The attention span is extremely low and time and again, according to the season and client request, the changes has to be made.

Here are some points to remember on how to clean up and optimize your landing page.

• Get rid of extraneous copy and graphics - For an optimized landing page, companies should reduce the number of reviews displayed. If the same source has written two reviews, pick the best and display just one. If you have poor reviews, which are not too strong, then it would be smart to let go of such reviews from your landing page. 
• Reduce the copy length – Time is something so precious that you have to buy it from your leads. Writing long and lengthy copies are not going to fetch you anything great. Smarter move would be in writing crisp copies and cutting down on the length. 
• Organize your page - When messages are fragmented and scattered on the page you need to categorize the content down into product description and benefits, trial download features, and press logos and quotes. You can also create content blocks on the optimized page for each category. 
• Positioning of content - It I s thumb rule that the most catchy content has to be positioned above the scroll line. The most compelling stuff should be up higher on the landing page, enabling prospects to take in more of the content without scrolling. 

End of your cleansing mission, you should have been able to make the page tidier, easier to read, and shorter; as a result, less imposing to prospects who land on it.

Want to optimize your landing page?

Having a compelling CTA

Wandering on your webpages and then heading somewhere else is not the motive. Your landing pages or webpages could be extremely educative, but whats the point of educating your leads, you could never get in touch with.

Creating sticky webpages which keeps the readers engaged for a long time is what helps companies in constantly adding up their lead count. Powerful language usage is one tip which can hold the reader’s attention. But whats much more important than this is the Call to action button.

Landing page is often the forgotten variable in online lead-generation marketing campaigns. Marketing teams end up spending so much time and money creating ads and offers and buying media... that they forget to continue to sell your CTA on the landing page, and so your prospects stall out and don't convert.

The headline, body and the design of the CTA has a huge impact on lead generation as well as lead conversion. Why would visitors download a free trial of software if they don't even know what it is? So, care should be taken in translating the ideas in exact words and also include bullet points describing key benefits.

Getting stuck in creating landing pages and CTA buttons?

Make the best use of campaign reporting

Writing mails and shooting them to the entire database could be easy, but do they really help you reap any benefits. Not really. That’s why Email marketing services have come into existence.

Apart from a predefined template, personalization buttons and segmented targeted list, Email marketing services provide reports, graphs and statistics that show you how your email campaign is doing. You can analyze how many customers have clicked your emails, opened, downloaded and even which links did they spend maximum time on.

You can also see how many people have unsubscribed and how many forwarded your emails on to the others. These reports also let you know how many emails bounced, or didn't reach their intended destination, and how many are still unopened. Some email services work with Google Analytics to give you even more data to contribute to a successful campaign. Most email marketing services help you maintain your list of contacts by automatically deleting email addresses that bounce.

Need help in email marketing services?

What to look for in an Email Marketing Services

Email marketing services has become an inevitable part of every marketing strategy. It seems difficult at the first stage, and when done without much focus, it loses out its authenticity. However, when done properly, creating an email campaign could be as simple as adding names to a database, customizing an easy-to-use template and looking at how effective your emails are via simple pie charts and bar graphs.

While investing on an email marketing service, you have to look for

• Services that offer intuitive tools
• Services that will help you quickly upload your list of contacts
• Products that gives you the flexibility to adjust the designs on your email marketing messages
• Companies worth reflecting your company's image

In addition to up-to-date designs, companies also have to search for products that are easy to learn and use so that you can invest your time with your customers instead of online chat with tech support.

Looking for an email marketing service?