Make your followers your fans

Social media marketing is not an easy task. At the same time it’s not that difficult too. Whenever OnlineLeads has come across the social media marketing requests from the small businesses, all that they want to know is how could they get more fans and followers.

But what they usually fail to understand that they already have a large following. How do you turn those fans into customers is all you need to know?

That's the challenge social media and public relations consultants are taking care of. Online leads has a team of professionals for whom this is just as simple as their daily chore.

Social media marketing is the online way of word of mouth advertising. A prevailing presence of company on various social media sites not only helps connect with customers but builds better relationships, drives repeat business, attracts new customers and increases conversion rates.

Looking for someone to convert your followers into fans? 

6 common mistakes on landing page

Despite having a great, well thought landing page you are always failing to capture leads as much as you deserve. There are many mistakes which happen in the landing page design. However, certain things which shouldn't be included in the perfect landing page, when done it does make a difference. At times the wrong thing might work perfectly well for certain businesses, and many a times, it’s just opposite.

However, certain rules remain constant for all. Many companies to save up their expenses use local professionals to create landing pages, which usually lands nowhere. Not in the search engine and not even in the minds of the customers.

So what are the biggest mistakes made while designing a landing page? OnlineLeads lists out the most common mistakes regularly made on landing pages. This includes

1. Inclusion of the main navigation. This is a distraction and may lead your customers to escape and land on some other page before they get lost 
2. Not matching the Headline of the Landing Page to the Corresponding CTA – this is important because it is the one which show the link between the visit and the form filling 
3. Too much of content - Ever heard of the adage less is more. It is perfect for the landing pages. Lesser the content better does it work 
4. No specific benefits of the offer are spoken. This is what happens in most of the landing pages which have everything but the benefits of the offer. 
5. The social sharing buttons are missing. And even if the image exits, they are not linked. 
6. Companies end up designing just one Landing- Ideally when it comes to landing pages, it’s always better to have more.

Want to make changes in your existing landing pages or what to create some optimized landing pages?

What drives your brand?

Different companies have different modes to drive their brand name. There are many marketing vehicles that can drive home your brand message. Some of the best vehicle which can drive your brand can be

• Public relations and publicity  
• Trade shows  
• Phone directories   
• Online (your website, blog, social media such as Twitter and Facebook, advertising) 
• Broadcast media (television, radio)  
• Print media (newspapers, magazines, specialty publications)  
• Print displays and direct mail (brochures, fliers, signage) 
• Professional assistance (consultants, designers, and agencies)

OnlineLeads has its potential in driving traffic from all the directions. Its expertise lies in all the mentioned mediums. One of the major aspects that business owners often overlook, is thinking about how to maximize those brand communications activities that they are currently using.

Looking for someone who can help you drive your brand from any or all of these? 

Lead management a necessity

From the minute a lead enters your webpage till he makes the final purchase, a lot goes into it. The time in between plays a major role in converting ensuring that the lead converts and remains with you and not anywhere else.

The process of lead management is crucial in making the convert happen. OnlineLeads has a professional experience in lead management and making the leads take the final call to convert. We hear you asking the question why lead management is necessary. It is necessary because 

• It helps to convert online traffic into leads using dynamic landing pages and progressive forms 
• It is easy to measure evolving lead quality with automated lead scoring based on multiple dimensions 
• You can develop raw inquiries into sales-ready leads via relevant, personalized lead nurturing campaigns

With OnlineLeads you can automatically qualify more prospects and quickly develop them into sales ready leads. Want to take a try?

Did you thank your customer?

Yes. Although we are taught to thank all those who show or express their gratitude towards us in cash or kind, this is often forgotten when we grow up. In businesses we take our customers for granted. We do the business but forget to thank them for choosing us.

Just imagine how difficult it would be for our customers to take the decision and chose us over so many of our competitors. Don’t they deserve a thank you atleast? 

Having a thank you page with navigation to your main webpage is essential. When someone completes a form on your website, don’t stop there. Increasing engagement is important for marketers so that prospects turn into loyal fans.

Once someone reaches a thank you page - the page that a visitor arrives on after completing a form, you can use that space as an opportunity to promote more offers and content. 

Want to know the right way of thanking customers?

Are your leads lost in transit?

Many prospects who are routed through offers and CTAs fail to get captured or converted after they land on the landing page. This could be because of a number of reasons like poor visibility, lack of catchy forms, poor color contrast etc.

Every landing page has to be optimized and OnlineLeads helps in creating landing page optimization. A landing page usually has a lot of elements which cannot be taken for granted. 

The main elements include

• A headline with a sub-headline 
• Description about the offer 
• A catchy supporting image 
• A quote from a customer 
• A security badge 
• And a easy to fill up form to capture leads

Not just having all these elements in your landing page will guarantee leads. You need to know how, where and what to be incorporated.

Want a professional like OnlineLeads to take charge?

Get a bigger market bite

Gone are the days where you can get away with trial and error system to gain market share. Things have changed to a more strategic approach where you have to do what works.

The true winners of the future will understand that it's all about creating quality for your audience where they'll remember you. This not only applies to digital, but marketing as a whole. You have to deliver what is in demand, and stick by it to make it work.

What does creating a brand mean? It means creating something that makes people like and remember you. If you can get those two parts right, the sales will flow in. Quality will be the only answer as technology and people continue to evolve.

Are you looking at taking bigger market share? 

Are you right with your approach?

Digital marketing is all about being right. It's the ability to deliver the right message to the right person at the right time. Certainly, the ability for location-based marketing has been around for a while now, but at present we're just scratching the surface. Marketers are getting smarter, technology is improving and we're figuring out how to use data for how we interact with our customers. It's a win for marketers, win for consumers.

Being where your customers are essential for companies to prosper. The right approach should be measurable. Just imagine, you have a lot of visitors, but you are unaware of where and who is actually following your brand. That is because of the poor way of tracking the visitors. You have to know who your customers are what bring them to your site.

Need help in getting more leads? 

Establishing Brand Consistency with ease

When different teams handle various aspects of marketing, the language and the tone of it usually changes. The social media team would use peppy language whereas your website content would be loaded with technical knowledge. When your leads jump from one medium to the other, there is a sudden disconnect.
Irrespective of the medium, whether it's your company website, your ranking in search engine optimization, or your Facebook and Twitter pages, you should strive for consistency in image and reputation and in managing your brand. It will save you money and eliminate any confusion about what your brand stands for in the marketplace.
Keeping a close watch on your competitors is ideal. Look if they are using images, where are they positioning them, does it go well with their theme, if yes then you may have to think about updating your website. Not as a replica of your competitor, but something which can give them a good competition.
Online leads can you help you in establishing the brand consistency with ease.
To know more contact us 

How to Keep a High Profile with your brand

Your brand must be visible at all times. Making a presence and disappearance act would never work in your favor. If you keep mute during the downturn and appear when the market is up, you will be left much behind your competitors. Trying economic times can also be opportunities to fully engage your creativity and explore alternate means of generating revenue. Here are some of the tips from some of the veterans to keep a high profile with your brand

• Keep networking at any and every opportunity. You never know who would open the doors of opportunity for you.  
• Use other brand names in return for your brand name. Barter system but it works for sure. 
• Not just the decision makers but also other staff can make a difference by getting active on the social site. 
• Become an industry leader by sharing your knowledge through free webinars 

Brand management is all about keeping your profile high. Want to do that in a professional way? 

When you are looking for offshore support

If you are looking at something specific, you cannot find all of them under the same roof. You have to look around, research, try, run a pilot study, take risk and then take decision.

Now that you have done your research on a company which can give you all that you need, but is based somewhere overseas, what is that you do? Ever since businesses have gone global, offshore support is very important today.

OnlineLeads which works over the offshore support very closely has made sure that we also move with the times, by setting up a dedicated support team! The services offered by OnlineLeads are diverse and have applications across a spectrum of industries. Delivering product and services according to client specification is kept on priority. With businesses spread all over the world, support and services for our products becomes important.

From data collection to delivery, OnlineLeads provide end-to-end support to their clients. Also a 24x7 support to customers; right from implementation of a product or service to clarifying doubts regarding usage.

Your search for offshore support ends here! 

Is your webpage test proofed?

No matter how well your webpage and landing pages looks, you will have to keep checking if they are actually working fine. This process is called as A/B testing where you take a trial based on the way it appears.

Sometimes what works for most of the companies might not bring out the same results for your brand. That’s when the A/B testing comes into the picture. There is no thumb rule for A/B testing. All you have to do is play a guess game. Trial and error on what might work and what might not work. After a pilot test is done, you know for a fact on which of your pages are bringing in more online leads.

A/B testing allows you to show your online leads two versions of the same page and let them determine the winner. Constantly testing and optimizing your page can increase revenue, donations, leads, registrations, download, and user generated content, while providing teams with valuable insight about their visitors.

Some of the major aspects of building your page and reworking them include

• Headline 
• Bullet copy 
• Layout 
• Button copy 
• Button color

Looking for someone who could help you with A/B testing?

Increase Sales & Revenue through Lead Generation

While the business climate has become more demanding, businesses need to ensure that their sales pipeline is overflowing with qualified leads. This is only possible if businesses have a steady flow of lead generation. With strategic lead generation, businesses can boost lead qualification as well as improve conversion rates.

OnlineLeads, is one such company which can help you generate quality business leads using the best and most responsive channels. Since consistent lead generation is not an easy task, OnlineLeads makes this job way too simpler

With Our Lead Generation Services You Can:

• Generate sales ready and qualified leads 
• Reduce overall costs  
• Increase your sales conversion  
• Concentrate more on other business areas  
• Improve the quality and quantity of your leads 

Want to take a Free Trial of our lead generation services? 

Why Email Marketing is a better option?

Unlike your Direct or Snail mail services, Email Marketing Service is a better option for a number of reasons. Here is a list of things your Email Marketing can do and Direct Mailing fail to…

• Email marketing services offer social networking buttons  
• Receivers can Like or Tweet or even Share messages in real time  
• Sender can track the bounced mails and update their list 
• Finding who unsubscribed your emails gets easier  
• You can track and identify the marketing tools that are working for you 
• You can also improve your reach 

Companies who wish to take this forward can also send surveys through these services to their customers and track the result immediately. This can help companies to update your products and approach that best meets your consumer’s interests.

Want to increase your online leads through Email Marketing? TELL US NOW!

Are your mails still in dusty mailboxes?

The age of direct mailers have diminished, if not erased. Digital marketing like Email marketing services have gradually take over the place of direct mailers. The reason for the shift are 

• Its economical 
• Its environmental friendly 
• Guaranteed delivery (97%) 
• Instant response from target audience 
• And of course they are dust free

Instead of spending your time and money on creating print marketing campaigns that end up in dusty mailboxes, you can now combine your social networking marketing efforts with effective email campaigns. With email marketing, you can instantly see who is opening your emails, where are they landing, and how many of your subscribers are forwarding your emails to their friends.

Interested in Email Marketing campaign?

The journey from a lead to deal

In a sales funnel, it’s not a freeway journey for a lead to pass through and reach the deal bandwagon. A lot of nurturing happens through various stages to ensure that the lead is directed towards the destination of converting as a client. Online leads , through its automated nurturing platform, ensures that the journey is short and smooth.

The process of lead filtration takes a lot of understanding of your customers, like including a CTA in images or text, begin a dialog, what to include, what to sell, what not to sell, frequency etc. 

At Online Leads, we use nurturing strategies to generate leads that pertain to the stage of a prospect’s evaluation with your company. Our automated platform helps you in making the program once and then forgetting to perform on automation.

Interested in Lead generation and lead nurturing? Contact us or write to us now