Be the first with Market Research

Market research is not just looking around at the market and planning your next move. Many businesses are under the impression that, if they look at what their competitors are doing, then they would get a fair idea of the market. But unfortunately, it’s not that simple. You have to spend some time and put in some efforts to understand what is happening in the market and planning ahead of it.

• Who is your target audience? 
• What is their requirement? 
• When do they need it? 
• Which is the best place to sell it? 
• How do you take your product to your target audience? 
• What is the reason behind this need? 
• What is your competitor’s next step? 
• What are the changing market trends? 

The biggest mistake committed by most of the companies is that, they track their competitors. When the competitor launches ‘Product A’, you launch product A1 which will act as competition to Product A. Doing this, all that you do is follow your competitors. Its called as launching a Duplicate.

Why not be the first one at every step? Market Research does not promote you in mocking your competitor but will help in keeping you updated about your competitor’s next move. Tracking this, you can plan your next step in advance, and be ahead of your competitors.

When a Market Research professional does this job, he gets involved in collecting, recording and making sense of all the available information which will help a business unit to understand its market. The research will help in answering questions such as –

Market research helps firms in planning their future instead guessing their future. Request a Quote to know what Market research can do to your business

Need help in Market Research?

Make your followers your fans

Social media marketing is not an easy task. At the same time it’s not that difficult too. Whenever OnlineLeads has come across the social media marketing requests from the small businesses, all that they want to know is how could they get more fans and followers.

But what they usually fail to understand that they already have a large following. How do you turn those fans into customers is all you need to know?

That's the challenge social media and public relations consultants are taking care of. Online leads has a team of professionals for whom this is just as simple as their daily chore.

Social media marketing is the online way of word of mouth advertising. A prevailing presence of company on various social media sites not only helps connect with customers but builds better relationships, drives repeat business, attracts new customers and increases conversion rates.

Looking for someone to convert your followers into fans? 

Lead management a necessity

From the minute a lead enters your webpage till he makes the final purchase, a lot goes into it. The time in between plays a major role in converting ensuring that the lead converts and remains with you and not anywhere else.

The process of lead management is crucial in making the convert happen. OnlineLeads has a professional experience in lead management and making the leads take the final call to convert. We hear you asking the question why lead management is necessary. It is necessary because 

• It helps to convert online traffic into leads using dynamic landing pages and progressive forms 
• It is easy to measure evolving lead quality with automated lead scoring based on multiple dimensions 
• You can develop raw inquiries into sales-ready leads via relevant, personalized lead nurturing campaigns

With OnlineLeads you can automatically qualify more prospects and quickly develop them into sales ready leads. Want to take a try?

The route to successful lead generation

There are a number of ways of lead generation and every brand and every individual uses it according to their comfort. The comfort could be dependent on the cost, people, brand etc. But a lead generation process has a number of mechanics which makes it to stand out.

Lead generation being the most important part of any brand name’s customer base, high priority is given to this segment of marketing. OnlineLeads talks here about some of the most practical and tactical perspective, according to which a marketer needs four crucial elements to make inbound lead generation happen.

• Offer 
• CTA 
• Landing page 
• Form

An offer is like the candy you show your customers so that you can lure them into buying knowing more about your company. This is a piece of content that is perceived of great value. Offers can include compelling ebooks, whitepapers, free consultations, coupons and product demonstrations. If this works, the rest just follows

A call-to-action (CTA) is the medium used to download or experience your offr. This could i=be in plain text, an image or a button that links directly to a landing page so people can find and download your offer.

A landing page, is a dedicated page which will explain your customers about the offer and not about you or your company. This is not a webpage, but a specialized page that contains information about one particular offer, and a form to download that offer.

Once you have your customers reach till your landing page, he has to take a decision. This decision can be captured when you have a form Forms will collect contact information from a visitor in exchange for the offer.

OnlineLeads is focused mainly at capturing a high number of leads in a less given time. Want to generate more leads for your company?

Make sticky landing pages a norm!

Many companies still find it difficult to create sticky and attractive landing pages. Despite a catchy design and engrossing content, not many clients land on your page. That’s because of the lack of optimization. The main point in optimizing a landing page is through the flow of the control.

Just imagine you are watching a blockbuster movie at home. During the commercial ads you tend to flip channels and find out another blockbuster movie running on another channel. You watch and then again flip channels. However, when you are in a multiplex, you never do that. That’s because of the lack of distractions.

Similarly, when you design your landing page, design it such that your offer or call-to-action (CTA) looks like the only possible path through the page. Your landing page will be much more successful at converting clicks to leads when you eliminate links that allow visitors to navigate away from the page.

Now that you know that the only option to click for your customer is the CTA, ensure that you eliminate the top and side navigation too. Although this navigation would lead to your webpages and their inside pages, the motive of the visit gets lost on the way. There is no point in making your customers navigate across the webpages and not getting converted. Your motive is to convert them on your landing page and that’s where it should end.

Landing Page Optimization is not just dependent on content. It also depends on the design, number of hyperlinks, and the kind of keywords used in it. You need a professional and an expert hand to create a one of its kind landing page which can pull up strongly on search portals as well as make it sticky for those who land.

Need help in optimizing your landing page?

The journey from a lead to deal

In a sales funnel, it’s not a freeway journey for a lead to pass through and reach the deal bandwagon. A lot of nurturing happens through various stages to ensure that the lead is directed towards the destination of converting as a client. Online leads , through its automated nurturing platform, ensures that the journey is short and smooth.

The process of lead filtration takes a lot of understanding of your customers, like including a CTA in images or text, begin a dialog, what to include, what to sell, what not to sell, frequency etc. 

At Online Leads, we use nurturing strategies to generate leads that pertain to the stage of a prospect’s evaluation with your company. Our automated platform helps you in making the program once and then forgetting to perform on automation.

Interested in Lead generation and lead nurturing? Contact us or write to us now