Rules of Email Marketing - Part 2

You are aware of the first five thumb rules of your Email Marketing. The last five are crucial too as they help in ensuring that your mails are delivered to the inbox and not filtered off mid way. 
The last five rules are

1. To ensure that your mails are delivered, you may start your mail with message that says that ‘to ensure that you do not miss out on any of our mails, you may add our info@companyname.com to your address book.  
2. Avoid sending mails from names like info, subscribers, news, administrator etc. Try using names of people working with you and keep it consistent. A reader decides to open your mail or not in a fraction of a second. Unless your name is familiar to them, they will not open the mail. 
3. Some can receive only text messages and some HTML messages. Ensure that your messages are both in HTML as well as in text format.
4. To ensure that your mails are not filtered by the spam filters, make sure that you do not use all caps and exclamation marks in your subject line. 
5. Build your list at every opportunity you have. Use sign up forms, call to action buttons and everything possible to ensure your customers come back to you.

Need help in email marketing? OnlineLeads can help!

Making you understand - Customers

If it is for sale, it has an ideal customer. Isn't it? Whenever your product is designed you have your customers in your mind. But what happens most of the time is that the customer focus is lost when you have a lot of customers.

That’s when you need a tool which can help you in understanding your customers. Its not all that hard, atleast when it’s with us. OnlineLeads mission is to help our members easily understand their visitors, so they can make good decisions to become more successful online.

We have set out a number of founding principles to support this aim which includes Fast, Responsive, Quick loading Service. There are many webmasters, bloggers, marketers and other website owners who are frustrated their existing web analytics tool and are wanting a fast loading service that wouldn't slow down their website.

OnlineLeads excels in providing client-specific services. Our web analytics experts analyze a website to unearth visitor behavior and their experience on the website. Based on data collected, our experts recommend changes to a website, so as to make it more user-friendly and bring about an increase in conversion rate.

Do you want to understand your customers?

What drives your brand?

Different companies have different modes to drive their brand name. There are many marketing vehicles that can drive home your brand message. Some of the best vehicle which can drive your brand can be

• Public relations and publicity  
• Trade shows  
• Phone directories   
• Online (your website, blog, social media such as Twitter and Facebook, advertising) 
• Broadcast media (television, radio)  
• Print media (newspapers, magazines, specialty publications)  
• Print displays and direct mail (brochures, fliers, signage) 
• Professional assistance (consultants, designers, and agencies)

OnlineLeads has its potential in driving traffic from all the directions. Its expertise lies in all the mentioned mediums. One of the major aspects that business owners often overlook, is thinking about how to maximize those brand communications activities that they are currently using.

Looking for someone who can help you drive your brand from any or all of these? 

Lead management a necessity

From the minute a lead enters your webpage till he makes the final purchase, a lot goes into it. The time in between plays a major role in converting ensuring that the lead converts and remains with you and not anywhere else.

The process of lead management is crucial in making the convert happen. OnlineLeads has a professional experience in lead management and making the leads take the final call to convert. We hear you asking the question why lead management is necessary. It is necessary because 

• It helps to convert online traffic into leads using dynamic landing pages and progressive forms 
• It is easy to measure evolving lead quality with automated lead scoring based on multiple dimensions 
• You can develop raw inquiries into sales-ready leads via relevant, personalized lead nurturing campaigns

With OnlineLeads you can automatically qualify more prospects and quickly develop them into sales ready leads. Want to take a try?

Did you thank your customer?

Yes. Although we are taught to thank all those who show or express their gratitude towards us in cash or kind, this is often forgotten when we grow up. In businesses we take our customers for granted. We do the business but forget to thank them for choosing us.

Just imagine how difficult it would be for our customers to take the decision and chose us over so many of our competitors. Don’t they deserve a thank you atleast? 

Having a thank you page with navigation to your main webpage is essential. When someone completes a form on your website, don’t stop there. Increasing engagement is important for marketers so that prospects turn into loyal fans.

Once someone reaches a thank you page - the page that a visitor arrives on after completing a form, you can use that space as an opportunity to promote more offers and content. 

Want to know the right way of thanking customers?

The marketing vehicles for your brand

The best way to choose the communications vehicle is the one you're comfortable implementing and that will reach your intended audience. It really never matters if something has worked wonders for a different brand. Your marketing vehicle is decided by you alone. If you use something you are not comfortable with, you will not use them often enough to keep your brand top of mind.

Another aspect that business owners often overlook, is to think about how to maximize those brand communications activities that you currently use. If you are making a presentation in a conference, how can you use social media to publicize that event, get feedback on the content your audience would like to hear, and use that content in an enduring way after the live event (like video clips). or on the other hand, you just end up being almost everywhere, deliver your speech, hand out a few business cards, and cross your fingers that it turns into something. However, you have to decide what would actually work for your brand and not in general.

Apart from this, listed here are the other marketing vehicles you can use.

• Public relations and publicity 
• Trade shows  
• Phone directories   
• Online (your website, blog, social media such as Twitter and Facebook, advertising)  
• Broadcast media (television, radio)  
• Print media (newspapers, magazines, specialty publications)  
• Print displays and direct mail (brochures, fliers, signage)  
• Professional assistance (consultants, designers, and agencies)

Looking for one of these marketing vehicles to drive your business?

When you are looking for offshore support

If you are looking at something specific, you cannot find all of them under the same roof. You have to look around, research, try, run a pilot study, take risk and then take decision.

Now that you have done your research on a company which can give you all that you need, but is based somewhere overseas, what is that you do? Ever since businesses have gone global, offshore support is very important today.

OnlineLeads which works over the offshore support very closely has made sure that we also move with the times, by setting up a dedicated support team! The services offered by OnlineLeads are diverse and have applications across a spectrum of industries. Delivering product and services according to client specification is kept on priority. With businesses spread all over the world, support and services for our products becomes important.

From data collection to delivery, OnlineLeads provide end-to-end support to their clients. Also a 24x7 support to customers; right from implementation of a product or service to clarifying doubts regarding usage.

Your search for offshore support ends here! 

Is your webpage test proofed?

No matter how well your webpage and landing pages looks, you will have to keep checking if they are actually working fine. This process is called as A/B testing where you take a trial based on the way it appears.

Sometimes what works for most of the companies might not bring out the same results for your brand. That’s when the A/B testing comes into the picture. There is no thumb rule for A/B testing. All you have to do is play a guess game. Trial and error on what might work and what might not work. After a pilot test is done, you know for a fact on which of your pages are bringing in more online leads.

A/B testing allows you to show your online leads two versions of the same page and let them determine the winner. Constantly testing and optimizing your page can increase revenue, donations, leads, registrations, download, and user generated content, while providing teams with valuable insight about their visitors.

Some of the major aspects of building your page and reworking them include

• Headline 
• Bullet copy 
• Layout 
• Button copy 
• Button color

Looking for someone who could help you with A/B testing?

Enabling Email campaigns to work

Creating an email marketing campaign is easy, regardless of the skill level or experience one has. However, when opted for email marketing services, many of them include a wizard to help you through the creation of your email, newsletter or survey.

You can test and try its effectiveness, its appearance and deliverability, before you actually start the campaign. Wording and images help in ensuring that the email providers won't mark it as spam and that your subscribers won't find it in their junk mailboxes. Some direct email marketing services also link to popular social networking sites to maximize the reach of your email campaign.

However, these email marketing services are not helpful if they are not easy to use. It's important that you choose an email marketing service that is easy to use. Whether or not you know the ins and outs of email campaigns, HTML coding or how to use monitoring reports and statistics, the service you choose should provide the tools and explanations necessary to help you easily create an effective campaign.

If you are one of the email marketing service providers, you have to provide help options to get your clients started, include a user manual, a wizard to walk them through the creation and monitoring of their email campaign, FAQs, a blog, tutorials and articles that explain how to create effective campaigns. Support be provided to contact the company by email, phone or live chat.

Email marketing services are an excellent way for your business to regularly communicate with your email subscribers and customers. Regular newsletters and advertising email campaigns allows companies to grow their business effectively, and surveys give them valuable feedback and keep them on track.

Looking for a lead generation tactic through email marketing services?

Having a compelling CTA

Wandering on your webpages and then heading somewhere else is not the motive. Your landing pages or webpages could be extremely educative, but whats the point of educating your leads, you could never get in touch with.

Creating sticky webpages which keeps the readers engaged for a long time is what helps companies in constantly adding up their lead count. Powerful language usage is one tip which can hold the reader’s attention. But whats much more important than this is the Call to action button.

Landing page is often the forgotten variable in online lead-generation marketing campaigns. Marketing teams end up spending so much time and money creating ads and offers and buying media... that they forget to continue to sell your CTA on the landing page, and so your prospects stall out and don't convert.

The headline, body and the design of the CTA has a huge impact on lead generation as well as lead conversion. Why would visitors download a free trial of software if they don't even know what it is? So, care should be taken in translating the ideas in exact words and also include bullet points describing key benefits.

Getting stuck in creating landing pages and CTA buttons?

Make the best use of campaign reporting

Writing mails and shooting them to the entire database could be easy, but do they really help you reap any benefits. Not really. That’s why Email marketing services have come into existence.

Apart from a predefined template, personalization buttons and segmented targeted list, Email marketing services provide reports, graphs and statistics that show you how your email campaign is doing. You can analyze how many customers have clicked your emails, opened, downloaded and even which links did they spend maximum time on.

You can also see how many people have unsubscribed and how many forwarded your emails on to the others. These reports also let you know how many emails bounced, or didn't reach their intended destination, and how many are still unopened. Some email services work with Google Analytics to give you even more data to contribute to a successful campaign. Most email marketing services help you maintain your list of contacts by automatically deleting email addresses that bounce.

Need help in email marketing services?

What to look for in an Email Marketing Services

Email marketing services has become an inevitable part of every marketing strategy. It seems difficult at the first stage, and when done without much focus, it loses out its authenticity. However, when done properly, creating an email campaign could be as simple as adding names to a database, customizing an easy-to-use template and looking at how effective your emails are via simple pie charts and bar graphs.

While investing on an email marketing service, you have to look for

• Services that offer intuitive tools
• Services that will help you quickly upload your list of contacts
• Products that gives you the flexibility to adjust the designs on your email marketing messages
• Companies worth reflecting your company's image

In addition to up-to-date designs, companies also have to search for products that are easy to learn and use so that you can invest your time with your customers instead of online chat with tech support.

Looking for an email marketing service?

Make sticky landing pages a norm!

Many companies still find it difficult to create sticky and attractive landing pages. Despite a catchy design and engrossing content, not many clients land on your page. That’s because of the lack of optimization. The main point in optimizing a landing page is through the flow of the control.

Just imagine you are watching a blockbuster movie at home. During the commercial ads you tend to flip channels and find out another blockbuster movie running on another channel. You watch and then again flip channels. However, when you are in a multiplex, you never do that. That’s because of the lack of distractions.

Similarly, when you design your landing page, design it such that your offer or call-to-action (CTA) looks like the only possible path through the page. Your landing page will be much more successful at converting clicks to leads when you eliminate links that allow visitors to navigate away from the page.

Now that you know that the only option to click for your customer is the CTA, ensure that you eliminate the top and side navigation too. Although this navigation would lead to your webpages and their inside pages, the motive of the visit gets lost on the way. There is no point in making your customers navigate across the webpages and not getting converted. Your motive is to convert them on your landing page and that’s where it should end.

Landing Page Optimization is not just dependent on content. It also depends on the design, number of hyperlinks, and the kind of keywords used in it. You need a professional and an expert hand to create a one of its kind landing page which can pull up strongly on search portals as well as make it sticky for those who land.

Need help in optimizing your landing page?

Are your email campaigns magnetic enough?

Email campaigns, if not magnetic enough, is equal to not having one. It is one of the best ways to attract customers. But there are many excuses why your email campaigns might not be working. You might be busy, you do not have a dedicated professional to take care of it, you are not enthusiastic enough because of poor response, etc.

Hold on! It’s not time to give up yet! All you have to do is get some professional help from companies like OnlineLeads to drive your marketing campaign, and you can watch the responses soar.
To improve B2B & B2C Email Marketing requirements,

• Businesses need an exceptionally brilliant campaign design 
• Innovative thought-process  
• Captivating email content  
• Clean Layout that is appealing and captures the recipient’s attention  
• A compelling subject line that makes the recipient open the mail  
• Spam-free message

With our campaign services you would get a campaign execution using our proprietary software, real time tracking, reporting and analysis, manage lists and subscribers, increased deliverability, advanced ROI boosting capacity, highly secure and affordable.

Need help in executing your email campaign?

Have you analyzed the face of your company?

Your website is the face of your company. The number of people visiting your website depends on how attractive is your face. To know how well is your brand being received in the industry, you will have to get a website analysis.

A company website is much more than a corporate information brochure, providing information to prospective clients. It is a measure of how well a company is doing, how actively do they promote offers, and engage with clients. As more and more prospective clients visit a company’s website, companies are investing a lot on their websites. OnlineLeads offers website analysis for maximization of website. Through website analysis, you can build up the image of your website and attract more relevant traffic.
An ideal Website Analysis consists of

• SEO oriented features 
• Branding 
• Website performance(Speed) 
• Design features 
• Accessibility and usage

Today, if a website does not pull up on Google search in the top 10, then there is no visibility and it is a matter of great concern. Hence, our website analysis is designed around making the website more efficient and effective in generating leads.

Spare some to strengthen your web presence!

Important questions to be asked in your Market Survey

At times you get the most valuable answers that can never be possibly heard when asked directly. While creating your marketing survey forms, make sure that you keep it easy for the clients to answer with objective type of questions. But also open ended questions in between will help you trigger the thought of your customers.

Your marketing survey questions could include inquiries around customer service, your product quality, or your representatives. 

To ensure your marketing survey forms gets good response, be clear about the following aspects 

• Focus 
• Objective 
• Being unbiased 
• Economical by not spending much for  the survey

Market Surveys are a great way to position your brand in the market. Need help in this? 

9 Steps to conduct market survey

Now that you know how market survey will help you and your business, here are 9 steps to conduct such market surveys

1. Understand the nature and size of your market.  
2. Streamline and filter your market research for better penetration 
3. Define the time to reach your customers in your market 
4. Know the size of your sample in your pilot study 
5. A questionnaire should be precise and preferably in objective type 
6. Ensure your clients are not influenced 
7. Zero in on a location for your survey 
8. Scrutinize your survey forms 
9. Conduct your survey, maximizing sample size and accuracy of responses.

Need assistance in conducting a market survey? Fill up the form below

Why Email Marketing is a better option?

Unlike your Direct or Snail mail services, Email Marketing Service is a better option for a number of reasons. Here is a list of things your Email Marketing can do and Direct Mailing fail to…

• Email marketing services offer social networking buttons  
• Receivers can Like or Tweet or even Share messages in real time  
• Sender can track the bounced mails and update their list 
• Finding who unsubscribed your emails gets easier  
• You can track and identify the marketing tools that are working for you 
• You can also improve your reach 

Companies who wish to take this forward can also send surveys through these services to their customers and track the result immediately. This can help companies to update your products and approach that best meets your consumer’s interests.

Want to increase your online leads through Email Marketing? TELL US NOW!

Are your mails still in dusty mailboxes?

The age of direct mailers have diminished, if not erased. Digital marketing like Email marketing services have gradually take over the place of direct mailers. The reason for the shift are 

• Its economical 
• Its environmental friendly 
• Guaranteed delivery (97%) 
• Instant response from target audience 
• And of course they are dust free

Instead of spending your time and money on creating print marketing campaigns that end up in dusty mailboxes, you can now combine your social networking marketing efforts with effective email campaigns. With email marketing, you can instantly see who is opening your emails, where are they landing, and how many of your subscribers are forwarding your emails to their friends.

Interested in Email Marketing campaign?

The journey from a lead to deal

In a sales funnel, it’s not a freeway journey for a lead to pass through and reach the deal bandwagon. A lot of nurturing happens through various stages to ensure that the lead is directed towards the destination of converting as a client. Online leads , through its automated nurturing platform, ensures that the journey is short and smooth.

The process of lead filtration takes a lot of understanding of your customers, like including a CTA in images or text, begin a dialog, what to include, what to sell, what not to sell, frequency etc. 

At Online Leads, we use nurturing strategies to generate leads that pertain to the stage of a prospect’s evaluation with your company. Our automated platform helps you in making the program once and then forgetting to perform on automation.

Interested in Lead generation and lead nurturing? Contact us or write to us now