Be the first with Market Research

Market research is not just looking around at the market and planning your next move. Many businesses are under the impression that, if they look at what their competitors are doing, then they would get a fair idea of the market. But unfortunately, it’s not that simple. You have to spend some time and put in some efforts to understand what is happening in the market and planning ahead of it.

• Who is your target audience? 
• What is their requirement? 
• When do they need it? 
• Which is the best place to sell it? 
• How do you take your product to your target audience? 
• What is the reason behind this need? 
• What is your competitor’s next step? 
• What are the changing market trends? 

The biggest mistake committed by most of the companies is that, they track their competitors. When the competitor launches ‘Product A’, you launch product A1 which will act as competition to Product A. Doing this, all that you do is follow your competitors. Its called as launching a Duplicate.

Why not be the first one at every step? Market Research does not promote you in mocking your competitor but will help in keeping you updated about your competitor’s next move. Tracking this, you can plan your next step in advance, and be ahead of your competitors.

When a Market Research professional does this job, he gets involved in collecting, recording and making sense of all the available information which will help a business unit to understand its market. The research will help in answering questions such as –

Market research helps firms in planning their future instead guessing their future. Request a Quote to know what Market research can do to your business

Need help in Market Research?

6 common mistakes on landing page

Despite having a great, well thought landing page you are always failing to capture leads as much as you deserve. There are many mistakes which happen in the landing page design. However, certain things which shouldn't be included in the perfect landing page, when done it does make a difference. At times the wrong thing might work perfectly well for certain businesses, and many a times, it’s just opposite.

However, certain rules remain constant for all. Many companies to save up their expenses use local professionals to create landing pages, which usually lands nowhere. Not in the search engine and not even in the minds of the customers.

So what are the biggest mistakes made while designing a landing page? OnlineLeads lists out the most common mistakes regularly made on landing pages. This includes

1. Inclusion of the main navigation. This is a distraction and may lead your customers to escape and land on some other page before they get lost 
2. Not matching the Headline of the Landing Page to the Corresponding CTA – this is important because it is the one which show the link between the visit and the form filling 
3. Too much of content - Ever heard of the adage less is more. It is perfect for the landing pages. Lesser the content better does it work 
4. No specific benefits of the offer are spoken. This is what happens in most of the landing pages which have everything but the benefits of the offer. 
5. The social sharing buttons are missing. And even if the image exits, they are not linked. 
6. Companies end up designing just one Landing- Ideally when it comes to landing pages, it’s always better to have more.

Want to make changes in your existing landing pages or what to create some optimized landing pages?

Gaining through scarcity tactic

Ever wondered how to convert most of your visitors into customers? With great offers!
A professional like OnlineLeads can help you generate the maximum number of leads through creating irresistible offers. This is an offer which ends by the end of this month.

Did this trigger a chord in your mind? Are you planning to call up Onlineleads immediately to avail the service? We are open to your requests at any point in time, including now.

However, what made you think about grabbing the offer immediately is the limited offer that triggered your mind. If you look at the principle of supply and demand, you will understand that when supply is limited, demand goes up. Scarcity usually has a psychological influence on us, making us want something even more if there isn't enough to go around. Scarcity is great because it creates a fear of shortage, and thus a sense of urgency.

Through limited time bound, quality bound, first come first serve basis, you are sure to gain in the number of leads. It’s not just the limited offer but the way this limited offer is positioned and marketed plays a major role in marketing. When offers end within a certain time frame, and have limited number of people who can buy makes big impact.

Need help in gaining through scarcity? 

When you are looking for offshore support

If you are looking at something specific, you cannot find all of them under the same roof. You have to look around, research, try, run a pilot study, take risk and then take decision.

Now that you have done your research on a company which can give you all that you need, but is based somewhere overseas, what is that you do? Ever since businesses have gone global, offshore support is very important today.

OnlineLeads which works over the offshore support very closely has made sure that we also move with the times, by setting up a dedicated support team! The services offered by OnlineLeads are diverse and have applications across a spectrum of industries. Delivering product and services according to client specification is kept on priority. With businesses spread all over the world, support and services for our products becomes important.

From data collection to delivery, OnlineLeads provide end-to-end support to their clients. Also a 24x7 support to customers; right from implementation of a product or service to clarifying doubts regarding usage.

Your search for offshore support ends here!