Rules of Email Marketing - Part 2

You are aware of the first five thumb rules of your Email Marketing. The last five are crucial too as they help in ensuring that your mails are delivered to the inbox and not filtered off mid way. 
The last five rules are

1. To ensure that your mails are delivered, you may start your mail with message that says that ‘to ensure that you do not miss out on any of our mails, you may add our info@companyname.com to your address book.  
2. Avoid sending mails from names like info, subscribers, news, administrator etc. Try using names of people working with you and keep it consistent. A reader decides to open your mail or not in a fraction of a second. Unless your name is familiar to them, they will not open the mail. 
3. Some can receive only text messages and some HTML messages. Ensure that your messages are both in HTML as well as in text format.
4. To ensure that your mails are not filtered by the spam filters, make sure that you do not use all caps and exclamation marks in your subject line. 
5. Build your list at every opportunity you have. Use sign up forms, call to action buttons and everything possible to ensure your customers come back to you.

Need help in email marketing? OnlineLeads can help!

Rules of email marketing - Part 1

Everything has certain set of rules which has to be followed. Many do bend the rules for some quick results. Quick results are possible, but when you follow the rules, your return is for the long run. 

Similarly there are certain rules, time tested rules of generating Email Marketing Leads. It is due to its success that these patterns have become rules today. OnlineLeads has collated the top 10 rules which will be shared in 2 parts.

1. Do not spam. Send mails to those who have opted in to receive your mails. 
2. Take time in creating some original content for relevant target. Segmented data should be ideally used and content have to be tailored for each target segment 
3. Send your emails on an automated and regular basis. It doesn't matter how often you write, but whatever is the frequency you have chosen, you better follow it. 
4. Not just the frequency, but also make sure that your mails do not reach your customers while they are planning their weekend. The best times to send your B2B mails is from Tuesday to Thursday, just when the day begins or just after the lunch break. 
5. However, the formulas change from B2B to B2C. when the mails are being sent to customers, you can send them post 5 pm till 8 pm and also during weekend. 

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