Rules of Email Marketing - Part 2

You are aware of the first five thumb rules of your Email Marketing. The last five are crucial too as they help in ensuring that your mails are delivered to the inbox and not filtered off mid way. 
The last five rules are

1. To ensure that your mails are delivered, you may start your mail with message that says that ‘to ensure that you do not miss out on any of our mails, you may add our info@companyname.com to your address book.  
2. Avoid sending mails from names like info, subscribers, news, administrator etc. Try using names of people working with you and keep it consistent. A reader decides to open your mail or not in a fraction of a second. Unless your name is familiar to them, they will not open the mail. 
3. Some can receive only text messages and some HTML messages. Ensure that your messages are both in HTML as well as in text format.
4. To ensure that your mails are not filtered by the spam filters, make sure that you do not use all caps and exclamation marks in your subject line. 
5. Build your list at every opportunity you have. Use sign up forms, call to action buttons and everything possible to ensure your customers come back to you.

Need help in email marketing? OnlineLeads can help!

Make Marketing easy through Quality Email Addresses

Email Appending helps you to instantly increase the effectiveness of your marketing efforts by leveraging cost-effective email communication. Whether you want to increase the ROI by connecting with prospects instantly or reduce postal communication, this is the ideal option.

OnlineLeads uses our master database to append valid email address to your customer file. Through Email Append process you get valid email addresses of your customers by matching them with the postal contact details.

How OnlineLeads Email appending helps you?

• Through updating your database with highly deliverable email addresses 
• Giving you access to the email addresses of C-level executives and decision makers 
• Connecting with your target audience through email marketing 
• Providing you with the industry’s best B2B and B2C Email Append rates 
• Get free technical guidance from our experts

We offer Email Appending Services by using our large master database and with the help of our proprietary verification technology. 

Want to try our time-tested expertise in Email Appending? 

Are you getting personal with your clients?

Don't you feel good when somebody talks to you by addressing your name. Similarly, just imagine all your conversations with your customers are addressed with their name. How good they would feel.

We have found that our best results in e-mail marketing are closely coupled to how well we customize the content. Based on the context, we use e-mail in a variety of ways. Primarily, we’re trying to help our users take the next step in their next purchase. For example, if buyers searched for and looked at an item but did not purchase it, the goal is to help them find a similar product and complete the transaction at very attractive price. If they lost something, we want to help them find another item like the one they lost at a great price.

There is, of course, a balance to be struck. Not every interaction can be entirely personalized; we would quickly be repeating the same message if we relied only on personalization. As a result, we mix personalized messages with popularity-based messages. Even here, though, we try to be targeted, letting buyers’ activity help us understand the best categories in which to recommend merchandise.

Want a personalized email marketing campaign?

Offers that cannot be missed

The offers in your webpage which boasts of the success of your customers will succeed only when the offers are done well. An amazing and unavoidable offer holds the key to your success as well as your customers.

Marketers are humans and so are our customers. And it’s very easy to lure a human into buying something by speaking about the benefits he would gain by just the purchase. The offers are designed in such a way that its ultimate goal is to get people to say “yes” to our offers. 

OnlineLeads in his lead marketing package makes its offers exclusive, scarce, and in high demand, which always becomes more desirable. Whether they are whitepapers, free trials, memberships, sales promotions, or download, these irresistible elements can overcome a lead’s typical friction, doubt, or concern. 

OnlineLeads offers are usually designed in such a way that it can trigger a physiological reaction that makes an offer more valuable. 

We hear you ask, so how do you create irresistible offers?

Gaining through scarcity tactic

Ever wondered how to convert most of your visitors into customers? With great offers!
A professional like OnlineLeads can help you generate the maximum number of leads through creating irresistible offers. This is an offer which ends by the end of this month.

Did this trigger a chord in your mind? Are you planning to call up Onlineleads immediately to avail the service? We are open to your requests at any point in time, including now.

However, what made you think about grabbing the offer immediately is the limited offer that triggered your mind. If you look at the principle of supply and demand, you will understand that when supply is limited, demand goes up. Scarcity usually has a psychological influence on us, making us want something even more if there isn't enough to go around. Scarcity is great because it creates a fear of shortage, and thus a sense of urgency.

Through limited time bound, quality bound, first come first serve basis, you are sure to gain in the number of leads. It’s not just the limited offer but the way this limited offer is positioned and marketed plays a major role in marketing. When offers end within a certain time frame, and have limited number of people who can buy makes big impact.

Need help in gaining through scarcity? 

Making lead generation a cake walk

One of the biggest challenges faced by most marketers is that of generating high number of quantity as well as quality leads. A perfect lead generation engine is what keeps the funnel full of sales prospects even when you are in your deep sleep.

Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning.

OnlineLeads with its lead generation services can help companies to expose the top techniques marketers should utilize to increase leads and revenue. These tactics have been tested over the years and have been used by most of our clients.

So what goes into a best-of-class lead generation engine? 

Market to the customers you WANT

Marketing is changing. Today’s marketing is all about targeting to the customers you have. But it’s not too far away, when you have to target to the customers you want and not only to those you already have.

If the past ten years were about social media, the next twenty are going to be about customer service. Marketing as we know it will still exist, but the concept of marketing being strongest to the customers you have (as opposed to now, which is all about the customers you want) will grow exponentially.

It’s all about the degree of connectivity you have with your customers. As we all become more connected, the ability to make the customers you have feel like a million bucks will translate into immediate action on their part, driving new customers and increased revenue the likes of which we can't even begin to measure.

Do you want to niche market? 

Can your marketing teams work in isolation?

You cannot generate leads when your teams are not working in sync with each other. You have to have all the teams working, if not at the same time, atleast in such a way that they support each other.

Along with the social media marketing what is more trending these days is the inbound marketing. Its when you create such compelling content that attracts your leads to land on your website. A proper analysis will help you om understanding what attracted whom to your website.

Many companies who took up this inbound marketing strategy, spent huge sum on getting people create attractive content. However, just with these content, you cannot generate all the online leads you expect on your site. You have to use some outbound marketing strategies to promote them on social mediums, and through advertising and promotion. With valuable content in your hand, advertising to promote that content is both effective and desirable.

Online leads works in getting both, inbound and outbound in sync.

Looking for someone to help you with both?
 

Listen to the marketing noise

Digital marketing is making a lot of noise in the field of marketing. Many of the trend setters have their own perspectives of what works and what fails. However, social media marketing is the one trending these days, for obvious reasons. Your target audience is either on a facebook or on twitter or on some other social media site. That’s where they are and that’s exactly where you have to be to connect with the right audience at the right time.

What works for one brand doesn’t actually work for the other. But when you get to learn what works for certain brands, it would be easier for you to sift through the options to decide on what do you want to implement on your site.

End of the day, it's the value a business can bring to consumers through the limitations of an experience. Whether it's the 140-character limit on Twitter, the 15-second limit on an Instagram video or the fact that content shared on Snapchat self-destructs, these features force companies to create a valuable moment within the confines of a community that is unique, interesting, educational, emotional, and hilarious or any combination of the previous.

You want a marketing strategy which is a combination of the above mentioned?

Whats in a brand name?

Most audiences are way too sophisticated to get distracted by flashy drawings. If the message does not connect with the actual intentions of the brand owner, there is a very less chance that amazing drawings would tend to do. It's about finding, creating, and perpetuating a resonant win-win relationship with your critical stakeholders.

To make a mark with your existence, you have to have an understanding of your competitors and peers. If you are strongly known for something–because you are very clear and consistent with that message–then the people who benefit from your offering will come to you instead of your competitor.

One of the most impactful this is the same-different analysis of the competition. This would initially in the personal brand discovery phase and then doing quarterly or biannual check research of your competition. However, showing too much of concern over what your competition is doing is not productive either. You aren't moving forward as fast when you are constantly looking over your shoulder, isn’t it.

Online leads with its experience and expertise have been working towards getting more leads by focusing mostly on your brand requirement and not actually have on your competitors.

Looking for making your brand visible?

Establishing Brand Consistency with ease

When different teams handle various aspects of marketing, the language and the tone of it usually changes. The social media team would use peppy language whereas your website content would be loaded with technical knowledge. When your leads jump from one medium to the other, there is a sudden disconnect.
Irrespective of the medium, whether it's your company website, your ranking in search engine optimization, or your Facebook and Twitter pages, you should strive for consistency in image and reputation and in managing your brand. It will save you money and eliminate any confusion about what your brand stands for in the marketplace.
Keeping a close watch on your competitors is ideal. Look if they are using images, where are they positioning them, does it go well with their theme, if yes then you may have to think about updating your website. Not as a replica of your competitor, but something which can give them a good competition.
Online leads can you help you in establishing the brand consistency with ease.
To know more contact us 

Tackling cynical prospects

Not all, but definitely most of the prospects are cynical today. That’s because of a number of fake marketers who have taken up to marketing with fake identity. When asked to fill up forms, they fear marketing harassment and let go of even genuine reputed companies. To tackle such customers, you need to dissolve their anxiety and prove to them that you are worth the time.

Here are three ways to tackle your cynical prospects

• Go public on your privacy policy 
• Words of appreciation through testimonials, Press releases, reviews etc  
• Easy fill up forms

Too many questions do help in filtering your prospects, but that takes a lot of time. You cannot test your prospects’ patience when they are keenly looking out for something specific. Having simple forms, being genuine is the key to attracting genuine prospects. Start with the basic email address and then in the later stage go for further details.

It’s not easy to capture genuine leads through your webpages. You need time and tactics to tackle such prospects. Seek a professional help in making lead capturing a cake walk.

Do you know your customers well?

Customers are the focal point of every company. If you can take care of your customers well, then that will serve for over 80% of the success of your team. To better understand your customers, a business has to be more responsive to the customer needs.

Customer Relationship Management commonly known as CRM and helps a business to gain an insight into customer behavior and enables it to modify the business processes accordingly. The right model of CRM can enhance customer relationship, cut costs and help businesses to increase sales. The success of implementing a good CRM solution can be measured by using performance analysis.

The benefits of using CRM are a plenty like data can be shared or distributed, helps in cost reduction, gives better Customer Service, increases customer satisfaction, enhances the number of repeat business and is more profitable too.

Adopt CRM for better management! To know more..

How well has your campaign performed?

Remember how your progress report would display your strengths and weaknesses after every exam. Similarly, you need a progress report card of your email campaigns which can clearly speak out the truth about your campaign’s performance.

Email campaign reporting, maps the progress of the campaign. by getting insights into where the campaign is doing well and where it isn’t. Information on both these counts helps you to gain insights into the client‘s mind. It helps understand the nature of your client base and what they’re looking for.

For a campaign report, after the email campaign has gone live, you have to start the process of tracking its progress. This tracking is done according to various parameters. Parameters are clearly specified and help in understanding if there are shortcomings and how they can be ironed out. These reports help to gauge whether email marketing campaign is in sync with the strategy or changes need to be made in the current one.

Based on the tracking, a report is created and delivered according to the client’s requirement. These reports can be generated daily or weekly or even monthly. Weekly reports are mostly recommended.

Lacking expertise and time to track your email campaigns? Get help here 

Do you have GPS for your Email campaign?

Like a GPS system helps you track your way, you can also in detail, track your email campaign’s success. Tracking email campaign is the best way to get feedback for a campaign. Because, this is a constructive feedback, which can you in redesign, tweaking and maximizing penetration of emails. 

Getting the tracking done from a professional like OnlineLeads, will help you in continuing with providing the client with a mailing list,and go miles ahead. The most important one among them is tracking the success of their email marketing campaign. 

Tracking the campaign gives a clear idea as to what worked in a campaign, what failed. By tracking emails, their open rates, click rates and click through rates, we can zero-in on shortcomings. Email campaign can be made much more effective and powerful by avoiding Spam traps and removing bounce email addresses. Along with tracking, reports will be generated in real time, averages will be taken, understanding changes or spike rates as well as a drop outs.

Want to get 360º coverage of email marketing with email tracking?

Are your email campaigns magnetic enough?

Email campaigns, if not magnetic enough, is equal to not having one. It is one of the best ways to attract customers. But there are many excuses why your email campaigns might not be working. You might be busy, you do not have a dedicated professional to take care of it, you are not enthusiastic enough because of poor response, etc.

Hold on! It’s not time to give up yet! All you have to do is get some professional help from companies like OnlineLeads to drive your marketing campaign, and you can watch the responses soar.
To improve B2B & B2C Email Marketing requirements,

• Businesses need an exceptionally brilliant campaign design 
• Innovative thought-process  
• Captivating email content  
• Clean Layout that is appealing and captures the recipient’s attention  
• A compelling subject line that makes the recipient open the mail  
• Spam-free message

With our campaign services you would get a campaign execution using our proprietary software, real time tracking, reporting and analysis, manage lists and subscribers, increased deliverability, advanced ROI boosting capacity, highly secure and affordable.

Need help in executing your email campaign?

How well do you know your Market?

To know your Market well, you have to have a Market survey in place!
Understanding your market is very important, and a market survey always helps in knowing the pulse of your market. Sending across thousands of emails does not make sense at all. A careful approach combined with meticulous research, gives an idea of what has to be done to get desired results.

Market surveys are popular for generating leads easier. It also helps in approaching prospects, understanding what they want, designing offers and products around their requirements. Market survey empowers clients with information that can help formulate future strategies, as they can gauge customer interest from their response and reaction to new product launches.
Market Survey helps in

• Getting a clear picture of the market and client  
• Knowing the market requirement 
• Target approach through email marketing campaigns 

Want to conduct a market survey?  

Tips to optimize email deliverability & reduce hard bounces

An Email message that returns to you because the recipient’s email address is invalid is called a hard bounce. Unknown recipient names, network problems at the recipients’ end or in-existence of domain names might cause emails to bounce back.

• Outdated address in your mailing list cause hard bounces Email addresses change faster than postal addresses. It is therefore vital that all the emails in your mailing list are up to date and fresh. 

What should you do to optimize delivery 

• Provide email address update links on your site Positioning a simple interface address update form on your website facilitates your customers to keep you informed of changes. You can thus capture fresh addresses for your mailing and optimize email delivery. 
• Utilize an ECOA (email change of address) service
  Email Change of Address appending is a powerful service of adding most recent email address of the contacts in your database. It’s a great way to enhance your database, optimize delivery and retain old contacts.
• Check list hygiene
  The list hygiene solution eliminates errors from your database offering you a clean and sharp database. With good data, you can avert hard bounces and create many business opportunities.  

The payoff for bounce-proofing your email list is substantial: lower customer acquisition costs, increased response rates and sales, reduced overheads, and decreased hard bounce rates. Follow the above-mentioned basic suggestions and you will maximize the return on your marketing investments.

Want to know more? 

Increase Sales & Revenue through Lead Generation

While the business climate has become more demanding, businesses need to ensure that their sales pipeline is overflowing with qualified leads. This is only possible if businesses have a steady flow of lead generation. With strategic lead generation, businesses can boost lead qualification as well as improve conversion rates.

OnlineLeads, is one such company which can help you generate quality business leads using the best and most responsive channels. Since consistent lead generation is not an easy task, OnlineLeads makes this job way too simpler

With Our Lead Generation Services You Can:

• Generate sales ready and qualified leads 
• Reduce overall costs  
• Increase your sales conversion  
• Concentrate more on other business areas  
• Improve the quality and quantity of your leads 

Want to take a Free Trial of our lead generation services? 

Why Email Marketing is a better option?

Unlike your Direct or Snail mail services, Email Marketing Service is a better option for a number of reasons. Here is a list of things your Email Marketing can do and Direct Mailing fail to…

• Email marketing services offer social networking buttons  
• Receivers can Like or Tweet or even Share messages in real time  
• Sender can track the bounced mails and update their list 
• Finding who unsubscribed your emails gets easier  
• You can track and identify the marketing tools that are working for you 
• You can also improve your reach 

Companies who wish to take this forward can also send surveys through these services to their customers and track the result immediately. This can help companies to update your products and approach that best meets your consumer’s interests.

Want to increase your online leads through Email Marketing? TELL US NOW!