What’s your rank in the search?

SEO is a new term, but is not alien to those who are professionally involved with it. When your brand is not in the top search page, then the possibility of getting good returns through online leads is very poor. Companies have to invest quite a bit of their time and professional expertise on their search rankings.

Being found on the search portal is not the only role and objective of the SEO, but it has a lot more to do with it. The major elements of an SEO includes 

• Rankings 
• Backlinks 
• Traffic 
• Bounce rate 
• Conversions 
• Profit

Need all that at one place? 

Gaining through scarcity tactic

Ever wondered how to convert most of your visitors into customers? With great offers!
A professional like OnlineLeads can help you generate the maximum number of leads through creating irresistible offers. This is an offer which ends by the end of this month.

Did this trigger a chord in your mind? Are you planning to call up Onlineleads immediately to avail the service? We are open to your requests at any point in time, including now.

However, what made you think about grabbing the offer immediately is the limited offer that triggered your mind. If you look at the principle of supply and demand, you will understand that when supply is limited, demand goes up. Scarcity usually has a psychological influence on us, making us want something even more if there isn't enough to go around. Scarcity is great because it creates a fear of shortage, and thus a sense of urgency.

Through limited time bound, quality bound, first come first serve basis, you are sure to gain in the number of leads. It’s not just the limited offer but the way this limited offer is positioned and marketed plays a major role in marketing. When offers end within a certain time frame, and have limited number of people who can buy makes big impact.

Need help in gaining through scarcity? 

Making lead generation a cake walk

One of the biggest challenges faced by most marketers is that of generating high number of quantity as well as quality leads. A perfect lead generation engine is what keeps the funnel full of sales prospects even when you are in your deep sleep.

Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning.

OnlineLeads with its lead generation services can help companies to expose the top techniques marketers should utilize to increase leads and revenue. These tactics have been tested over the years and have been used by most of our clients.

So what goes into a best-of-class lead generation engine? 

The route to successful lead generation

There are a number of ways of lead generation and every brand and every individual uses it according to their comfort. The comfort could be dependent on the cost, people, brand etc. But a lead generation process has a number of mechanics which makes it to stand out.

Lead generation being the most important part of any brand name’s customer base, high priority is given to this segment of marketing. OnlineLeads talks here about some of the most practical and tactical perspective, according to which a marketer needs four crucial elements to make inbound lead generation happen.

• Offer 
• CTA 
• Landing page 
• Form

An offer is like the candy you show your customers so that you can lure them into buying knowing more about your company. This is a piece of content that is perceived of great value. Offers can include compelling ebooks, whitepapers, free consultations, coupons and product demonstrations. If this works, the rest just follows

A call-to-action (CTA) is the medium used to download or experience your offr. This could i=be in plain text, an image or a button that links directly to a landing page so people can find and download your offer.

A landing page, is a dedicated page which will explain your customers about the offer and not about you or your company. This is not a webpage, but a specialized page that contains information about one particular offer, and a form to download that offer.

Once you have your customers reach till your landing page, he has to take a decision. This decision can be captured when you have a form Forms will collect contact information from a visitor in exchange for the offer.

OnlineLeads is focused mainly at capturing a high number of leads in a less given time. Want to generate more leads for your company?

Get a bigger market bite

Gone are the days where you can get away with trial and error system to gain market share. Things have changed to a more strategic approach where you have to do what works.

The true winners of the future will understand that it's all about creating quality for your audience where they'll remember you. This not only applies to digital, but marketing as a whole. You have to deliver what is in demand, and stick by it to make it work.

What does creating a brand mean? It means creating something that makes people like and remember you. If you can get those two parts right, the sales will flow in. Quality will be the only answer as technology and people continue to evolve.

Are you looking at taking bigger market share? 

Are you right with your approach?

Digital marketing is all about being right. It's the ability to deliver the right message to the right person at the right time. Certainly, the ability for location-based marketing has been around for a while now, but at present we're just scratching the surface. Marketers are getting smarter, technology is improving and we're figuring out how to use data for how we interact with our customers. It's a win for marketers, win for consumers.

Being where your customers are essential for companies to prosper. The right approach should be measurable. Just imagine, you have a lot of visitors, but you are unaware of where and who is actually following your brand. That is because of the poor way of tracking the visitors. You have to know who your customers are what bring them to your site.

Need help in getting more leads? 

Can your marketing teams work in isolation?

You cannot generate leads when your teams are not working in sync with each other. You have to have all the teams working, if not at the same time, atleast in such a way that they support each other.

Along with the social media marketing what is more trending these days is the inbound marketing. Its when you create such compelling content that attracts your leads to land on your website. A proper analysis will help you om understanding what attracted whom to your website.

Many companies who took up this inbound marketing strategy, spent huge sum on getting people create attractive content. However, just with these content, you cannot generate all the online leads you expect on your site. You have to use some outbound marketing strategies to promote them on social mediums, and through advertising and promotion. With valuable content in your hand, advertising to promote that content is both effective and desirable.

Online leads works in getting both, inbound and outbound in sync.

Looking for someone to help you with both?
 

Having a compelling CTA

Wandering on your webpages and then heading somewhere else is not the motive. Your landing pages or webpages could be extremely educative, but whats the point of educating your leads, you could never get in touch with.

Creating sticky webpages which keeps the readers engaged for a long time is what helps companies in constantly adding up their lead count. Powerful language usage is one tip which can hold the reader’s attention. But whats much more important than this is the Call to action button.

Landing page is often the forgotten variable in online lead-generation marketing campaigns. Marketing teams end up spending so much time and money creating ads and offers and buying media... that they forget to continue to sell your CTA on the landing page, and so your prospects stall out and don't convert.

The headline, body and the design of the CTA has a huge impact on lead generation as well as lead conversion. Why would visitors download a free trial of software if they don't even know what it is? So, care should be taken in translating the ideas in exact words and also include bullet points describing key benefits.

Getting stuck in creating landing pages and CTA buttons?