Making you understand - Customers

If it is for sale, it has an ideal customer. Isn't it? Whenever your product is designed you have your customers in your mind. But what happens most of the time is that the customer focus is lost when you have a lot of customers.

That’s when you need a tool which can help you in understanding your customers. Its not all that hard, atleast when it’s with us. OnlineLeads mission is to help our members easily understand their visitors, so they can make good decisions to become more successful online.

We have set out a number of founding principles to support this aim which includes Fast, Responsive, Quick loading Service. There are many webmasters, bloggers, marketers and other website owners who are frustrated their existing web analytics tool and are wanting a fast loading service that wouldn't slow down their website.

OnlineLeads excels in providing client-specific services. Our web analytics experts analyze a website to unearth visitor behavior and their experience on the website. Based on data collected, our experts recommend changes to a website, so as to make it more user-friendly and bring about an increase in conversion rate.

Do you want to understand your customers?

Are your landing pages news jacked?

One of the best ways of being on top in the business is by being in the news. Remember when Kate Middleton got married in April of 2011, her wedding dress was the talk of the town. No matter what the forte of each designer was, they came up with the similar wedding dresses to promote them in style.

All the headlines, tags and descriptions had Kate’s taste etched into it. Why? Because Kate and her wedding dress was in use and everybody were trying to newsjack this event.

When something is buzzing big time, it creates high demand. Companies often leverage newsjacking for this type of technique and it works very well for offers, too.

Definitely in a B2B business you cannot talk about the wedding dress design, however you can talk about how it was marketed and it worked well for the brand name. When your offers are newsjacked, you can optimize your landing page and generate a lot of prospective leads.

OnlineLeads can help you generate more leads when you speak about your strengths in your offer.

Want to a newsjacked offer on your landing page?

Did you thank your customer?

Yes. Although we are taught to thank all those who show or express their gratitude towards us in cash or kind, this is often forgotten when we grow up. In businesses we take our customers for granted. We do the business but forget to thank them for choosing us.

Just imagine how difficult it would be for our customers to take the decision and chose us over so many of our competitors. Don’t they deserve a thank you atleast? 

Having a thank you page with navigation to your main webpage is essential. When someone completes a form on your website, don’t stop there. Increasing engagement is important for marketers so that prospects turn into loyal fans.

Once someone reaches a thank you page - the page that a visitor arrives on after completing a form, you can use that space as an opportunity to promote more offers and content. 

Want to know the right way of thanking customers?

Is your webpage test proofed?

No matter how well your webpage and landing pages looks, you will have to keep checking if they are actually working fine. This process is called as A/B testing where you take a trial based on the way it appears.

Sometimes what works for most of the companies might not bring out the same results for your brand. That’s when the A/B testing comes into the picture. There is no thumb rule for A/B testing. All you have to do is play a guess game. Trial and error on what might work and what might not work. After a pilot test is done, you know for a fact on which of your pages are bringing in more online leads.

A/B testing allows you to show your online leads two versions of the same page and let them determine the winner. Constantly testing and optimizing your page can increase revenue, donations, leads, registrations, download, and user generated content, while providing teams with valuable insight about their visitors.

Some of the major aspects of building your page and reworking them include

• Headline 
• Bullet copy 
• Layout 
• Button copy 
• Button color

Looking for someone who could help you with A/B testing?