Are your landing pages news jacked?

One of the best ways of being on top in the business is by being in the news. Remember when Kate Middleton got married in April of 2011, her wedding dress was the talk of the town. No matter what the forte of each designer was, they came up with the similar wedding dresses to promote them in style.

All the headlines, tags and descriptions had Kate’s taste etched into it. Why? Because Kate and her wedding dress was in use and everybody were trying to newsjack this event.

When something is buzzing big time, it creates high demand. Companies often leverage newsjacking for this type of technique and it works very well for offers, too.

Definitely in a B2B business you cannot talk about the wedding dress design, however you can talk about how it was marketed and it worked well for the brand name. When your offers are newsjacked, you can optimize your landing page and generate a lot of prospective leads.

OnlineLeads can help you generate more leads when you speak about your strengths in your offer.

Want to a newsjacked offer on your landing page?

Making lead generation a cake walk

One of the biggest challenges faced by most marketers is that of generating high number of quantity as well as quality leads. A perfect lead generation engine is what keeps the funnel full of sales prospects even when you are in your deep sleep.

Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning.

OnlineLeads with its lead generation services can help companies to expose the top techniques marketers should utilize to increase leads and revenue. These tactics have been tested over the years and have been used by most of our clients.

So what goes into a best-of-class lead generation engine? 

Market to the customers you WANT

Marketing is changing. Today’s marketing is all about targeting to the customers you have. But it’s not too far away, when you have to target to the customers you want and not only to those you already have.

If the past ten years were about social media, the next twenty are going to be about customer service. Marketing as we know it will still exist, but the concept of marketing being strongest to the customers you have (as opposed to now, which is all about the customers you want) will grow exponentially.

It’s all about the degree of connectivity you have with your customers. As we all become more connected, the ability to make the customers you have feel like a million bucks will translate into immediate action on their part, driving new customers and increased revenue the likes of which we can't even begin to measure.

Do you want to niche market? 

Can your marketing teams work in isolation?

You cannot generate leads when your teams are not working in sync with each other. You have to have all the teams working, if not at the same time, atleast in such a way that they support each other.

Along with the social media marketing what is more trending these days is the inbound marketing. Its when you create such compelling content that attracts your leads to land on your website. A proper analysis will help you om understanding what attracted whom to your website.

Many companies who took up this inbound marketing strategy, spent huge sum on getting people create attractive content. However, just with these content, you cannot generate all the online leads you expect on your site. You have to use some outbound marketing strategies to promote them on social mediums, and through advertising and promotion. With valuable content in your hand, advertising to promote that content is both effective and desirable.

Online leads works in getting both, inbound and outbound in sync.

Looking for someone to help you with both?
 

Which color do you choose?

There is a lot spoken about when it comes to the color of your blog. What does red represent, what does green indicate why is orange more catchier than any other color, blah blah. But just because they say the color Orange has high retention value when used for CTAs, do you use it all over the place and expect high leads online?

No. It doesn’t work that way. What about brands which have so many other colors, yet doing so well in brand building. For example, most delivery companies' color palettes are bright. UPS on the other hand is brown. They own brown in their category so much so that their color icon has become their slogan – 'What can brown do for you today?

It is neither a bright color, not a cute color. On the contrary, it’s quite a dull color, more earthy we could say, yet it works. Ultimately, you should be prepared to develop, monitor and constantly push your brand message in the marketplace. Your message should be simple and as consistent as possible in every marketing venue you choose to ensure that when people think of your brand that their perception is connected with your perception of your company.

Online leads helps you in making your brand speak for you
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Whats in a brand name?

Most audiences are way too sophisticated to get distracted by flashy drawings. If the message does not connect with the actual intentions of the brand owner, there is a very less chance that amazing drawings would tend to do. It's about finding, creating, and perpetuating a resonant win-win relationship with your critical stakeholders.

To make a mark with your existence, you have to have an understanding of your competitors and peers. If you are strongly known for something–because you are very clear and consistent with that message–then the people who benefit from your offering will come to you instead of your competitor.

One of the most impactful this is the same-different analysis of the competition. This would initially in the personal brand discovery phase and then doing quarterly or biannual check research of your competition. However, showing too much of concern over what your competition is doing is not productive either. You aren't moving forward as fast when you are constantly looking over your shoulder, isn’t it.

Online leads with its experience and expertise have been working towards getting more leads by focusing mostly on your brand requirement and not actually have on your competitors.

Looking for making your brand visible?

Establishing Brand Consistency with ease

When different teams handle various aspects of marketing, the language and the tone of it usually changes. The social media team would use peppy language whereas your website content would be loaded with technical knowledge. When your leads jump from one medium to the other, there is a sudden disconnect.
Irrespective of the medium, whether it's your company website, your ranking in search engine optimization, or your Facebook and Twitter pages, you should strive for consistency in image and reputation and in managing your brand. It will save you money and eliminate any confusion about what your brand stands for in the marketplace.
Keeping a close watch on your competitors is ideal. Look if they are using images, where are they positioning them, does it go well with their theme, if yes then you may have to think about updating your website. Not as a replica of your competitor, but something which can give them a good competition.
Online leads can you help you in establishing the brand consistency with ease.
To know more contact us 

How to Keep a High Profile with your brand

Your brand must be visible at all times. Making a presence and disappearance act would never work in your favor. If you keep mute during the downturn and appear when the market is up, you will be left much behind your competitors. Trying economic times can also be opportunities to fully engage your creativity and explore alternate means of generating revenue. Here are some of the tips from some of the veterans to keep a high profile with your brand

• Keep networking at any and every opportunity. You never know who would open the doors of opportunity for you.  
• Use other brand names in return for your brand name. Barter system but it works for sure. 
• Not just the decision makers but also other staff can make a difference by getting active on the social site. 
• Become an industry leader by sharing your knowledge through free webinars 

Brand management is all about keeping your profile high. Want to do that in a professional way?