What drives your brand?

Different companies have different modes to drive their brand name. There are many marketing vehicles that can drive home your brand message. Some of the best vehicle which can drive your brand can be

• Public relations and publicity  
• Trade shows  
• Phone directories   
• Online (your website, blog, social media such as Twitter and Facebook, advertising) 
• Broadcast media (television, radio)  
• Print media (newspapers, magazines, specialty publications)  
• Print displays and direct mail (brochures, fliers, signage) 
• Professional assistance (consultants, designers, and agencies)

OnlineLeads has its potential in driving traffic from all the directions. Its expertise lies in all the mentioned mediums. One of the major aspects that business owners often overlook, is thinking about how to maximize those brand communications activities that they are currently using.

Looking for someone who can help you drive your brand from any or all of these? 

Lead management a necessity

From the minute a lead enters your webpage till he makes the final purchase, a lot goes into it. The time in between plays a major role in converting ensuring that the lead converts and remains with you and not anywhere else.

The process of lead management is crucial in making the convert happen. OnlineLeads has a professional experience in lead management and making the leads take the final call to convert. We hear you asking the question why lead management is necessary. It is necessary because 

• It helps to convert online traffic into leads using dynamic landing pages and progressive forms 
• It is easy to measure evolving lead quality with automated lead scoring based on multiple dimensions 
• You can develop raw inquiries into sales-ready leads via relevant, personalized lead nurturing campaigns

With OnlineLeads you can automatically qualify more prospects and quickly develop them into sales ready leads. Want to take a try?

Making lead generation a cake walk

One of the biggest challenges faced by most marketers is that of generating high number of quantity as well as quality leads. A perfect lead generation engine is what keeps the funnel full of sales prospects even when you are in your deep sleep.

Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning.

OnlineLeads with its lead generation services can help companies to expose the top techniques marketers should utilize to increase leads and revenue. These tactics have been tested over the years and have been used by most of our clients.

So what goes into a best-of-class lead generation engine? 

The route to successful lead generation

There are a number of ways of lead generation and every brand and every individual uses it according to their comfort. The comfort could be dependent on the cost, people, brand etc. But a lead generation process has a number of mechanics which makes it to stand out.

Lead generation being the most important part of any brand name’s customer base, high priority is given to this segment of marketing. OnlineLeads talks here about some of the most practical and tactical perspective, according to which a marketer needs four crucial elements to make inbound lead generation happen.

• Offer 
• CTA 
• Landing page 
• Form

An offer is like the candy you show your customers so that you can lure them into buying knowing more about your company. This is a piece of content that is perceived of great value. Offers can include compelling ebooks, whitepapers, free consultations, coupons and product demonstrations. If this works, the rest just follows

A call-to-action (CTA) is the medium used to download or experience your offr. This could i=be in plain text, an image or a button that links directly to a landing page so people can find and download your offer.

A landing page, is a dedicated page which will explain your customers about the offer and not about you or your company. This is not a webpage, but a specialized page that contains information about one particular offer, and a form to download that offer.

Once you have your customers reach till your landing page, he has to take a decision. This decision can be captured when you have a form Forms will collect contact information from a visitor in exchange for the offer.

OnlineLeads is focused mainly at capturing a high number of leads in a less given time. Want to generate more leads for your company?

Are you right with your approach?

Digital marketing is all about being right. It's the ability to deliver the right message to the right person at the right time. Certainly, the ability for location-based marketing has been around for a while now, but at present we're just scratching the surface. Marketers are getting smarter, technology is improving and we're figuring out how to use data for how we interact with our customers. It's a win for marketers, win for consumers.

Being where your customers are essential for companies to prosper. The right approach should be measurable. Just imagine, you have a lot of visitors, but you are unaware of where and who is actually following your brand. That is because of the poor way of tracking the visitors. You have to know who your customers are what bring them to your site.

Need help in getting more leads? 

Listen to the marketing noise

Digital marketing is making a lot of noise in the field of marketing. Many of the trend setters have their own perspectives of what works and what fails. However, social media marketing is the one trending these days, for obvious reasons. Your target audience is either on a facebook or on twitter or on some other social media site. That’s where they are and that’s exactly where you have to be to connect with the right audience at the right time.

What works for one brand doesn’t actually work for the other. But when you get to learn what works for certain brands, it would be easier for you to sift through the options to decide on what do you want to implement on your site.

End of the day, it's the value a business can bring to consumers through the limitations of an experience. Whether it's the 140-character limit on Twitter, the 15-second limit on an Instagram video or the fact that content shared on Snapchat self-destructs, these features force companies to create a valuable moment within the confines of a community that is unique, interesting, educational, emotional, and hilarious or any combination of the previous.

You want a marketing strategy which is a combination of the above mentioned?

Make sticky landing pages a norm!

Many companies still find it difficult to create sticky and attractive landing pages. Despite a catchy design and engrossing content, not many clients land on your page. That’s because of the lack of optimization. The main point in optimizing a landing page is through the flow of the control.

Just imagine you are watching a blockbuster movie at home. During the commercial ads you tend to flip channels and find out another blockbuster movie running on another channel. You watch and then again flip channels. However, when you are in a multiplex, you never do that. That’s because of the lack of distractions.

Similarly, when you design your landing page, design it such that your offer or call-to-action (CTA) looks like the only possible path through the page. Your landing page will be much more successful at converting clicks to leads when you eliminate links that allow visitors to navigate away from the page.

Now that you know that the only option to click for your customer is the CTA, ensure that you eliminate the top and side navigation too. Although this navigation would lead to your webpages and their inside pages, the motive of the visit gets lost on the way. There is no point in making your customers navigate across the webpages and not getting converted. Your motive is to convert them on your landing page and that’s where it should end.

Landing Page Optimization is not just dependent on content. It also depends on the design, number of hyperlinks, and the kind of keywords used in it. You need a professional and an expert hand to create a one of its kind landing page which can pull up strongly on search portals as well as make it sticky for those who land.

Need help in optimizing your landing page?

Do you have GPS for your Email campaign?

Like a GPS system helps you track your way, you can also in detail, track your email campaign’s success. Tracking email campaign is the best way to get feedback for a campaign. Because, this is a constructive feedback, which can you in redesign, tweaking and maximizing penetration of emails. 

Getting the tracking done from a professional like OnlineLeads, will help you in continuing with providing the client with a mailing list,and go miles ahead. The most important one among them is tracking the success of their email marketing campaign. 

Tracking the campaign gives a clear idea as to what worked in a campaign, what failed. By tracking emails, their open rates, click rates and click through rates, we can zero-in on shortcomings. Email campaign can be made much more effective and powerful by avoiding Spam traps and removing bounce email addresses. Along with tracking, reports will be generated in real time, averages will be taken, understanding changes or spike rates as well as a drop outs.

Want to get 360º coverage of email marketing with email tracking?

Are your email campaigns magnetic enough?

Email campaigns, if not magnetic enough, is equal to not having one. It is one of the best ways to attract customers. But there are many excuses why your email campaigns might not be working. You might be busy, you do not have a dedicated professional to take care of it, you are not enthusiastic enough because of poor response, etc.

Hold on! It’s not time to give up yet! All you have to do is get some professional help from companies like OnlineLeads to drive your marketing campaign, and you can watch the responses soar.
To improve B2B & B2C Email Marketing requirements,

• Businesses need an exceptionally brilliant campaign design 
• Innovative thought-process  
• Captivating email content  
• Clean Layout that is appealing and captures the recipient’s attention  
• A compelling subject line that makes the recipient open the mail  
• Spam-free message

With our campaign services you would get a campaign execution using our proprietary software, real time tracking, reporting and analysis, manage lists and subscribers, increased deliverability, advanced ROI boosting capacity, highly secure and affordable.

Need help in executing your email campaign?

Important questions to be asked in your Market Survey

At times you get the most valuable answers that can never be possibly heard when asked directly. While creating your marketing survey forms, make sure that you keep it easy for the clients to answer with objective type of questions. But also open ended questions in between will help you trigger the thought of your customers.

Your marketing survey questions could include inquiries around customer service, your product quality, or your representatives. 

To ensure your marketing survey forms gets good response, be clear about the following aspects 

• Focus 
• Objective 
• Being unbiased 
• Economical by not spending much for  the survey

Market Surveys are a great way to position your brand in the market. Need help in this? 

9 Steps to conduct market survey

Now that you know how market survey will help you and your business, here are 9 steps to conduct such market surveys

1. Understand the nature and size of your market.  
2. Streamline and filter your market research for better penetration 
3. Define the time to reach your customers in your market 
4. Know the size of your sample in your pilot study 
5. A questionnaire should be precise and preferably in objective type 
6. Ensure your clients are not influenced 
7. Zero in on a location for your survey 
8. Scrutinize your survey forms 
9. Conduct your survey, maximizing sample size and accuracy of responses.

Need assistance in conducting a market survey? Fill up the form below

Tips to optimize email deliverability & reduce hard bounces

An Email message that returns to you because the recipient’s email address is invalid is called a hard bounce. Unknown recipient names, network problems at the recipients’ end or in-existence of domain names might cause emails to bounce back.

• Outdated address in your mailing list cause hard bounces Email addresses change faster than postal addresses. It is therefore vital that all the emails in your mailing list are up to date and fresh. 

What should you do to optimize delivery 

• Provide email address update links on your site Positioning a simple interface address update form on your website facilitates your customers to keep you informed of changes. You can thus capture fresh addresses for your mailing and optimize email delivery. 
• Utilize an ECOA (email change of address) service
  Email Change of Address appending is a powerful service of adding most recent email address of the contacts in your database. It’s a great way to enhance your database, optimize delivery and retain old contacts.
• Check list hygiene
  The list hygiene solution eliminates errors from your database offering you a clean and sharp database. With good data, you can avert hard bounces and create many business opportunities.  

The payoff for bounce-proofing your email list is substantial: lower customer acquisition costs, increased response rates and sales, reduced overheads, and decreased hard bounce rates. Follow the above-mentioned basic suggestions and you will maximize the return on your marketing investments.

Want to know more?