Are you getting personal with your clients?

Don't you feel good when somebody talks to you by addressing your name. Similarly, just imagine all your conversations with your customers are addressed with their name. How good they would feel.

We have found that our best results in e-mail marketing are closely coupled to how well we customize the content. Based on the context, we use e-mail in a variety of ways. Primarily, we’re trying to help our users take the next step in their next purchase. For example, if buyers searched for and looked at an item but did not purchase it, the goal is to help them find a similar product and complete the transaction at very attractive price. If they lost something, we want to help them find another item like the one they lost at a great price.

There is, of course, a balance to be struck. Not every interaction can be entirely personalized; we would quickly be repeating the same message if we relied only on personalization. As a result, we mix personalized messages with popularity-based messages. Even here, though, we try to be targeted, letting buyers’ activity help us understand the best categories in which to recommend merchandise.

Want a personalized email marketing campaign?

Making you understand - Customers

If it is for sale, it has an ideal customer. Isn't it? Whenever your product is designed you have your customers in your mind. But what happens most of the time is that the customer focus is lost when you have a lot of customers.

That’s when you need a tool which can help you in understanding your customers. Its not all that hard, atleast when it’s with us. OnlineLeads mission is to help our members easily understand their visitors, so they can make good decisions to become more successful online.

We have set out a number of founding principles to support this aim which includes Fast, Responsive, Quick loading Service. There are many webmasters, bloggers, marketers and other website owners who are frustrated their existing web analytics tool and are wanting a fast loading service that wouldn't slow down their website.

OnlineLeads excels in providing client-specific services. Our web analytics experts analyze a website to unearth visitor behavior and their experience on the website. Based on data collected, our experts recommend changes to a website, so as to make it more user-friendly and bring about an increase in conversion rate.

Do you want to understand your customers?

Offers that cannot be missed

The offers in your webpage which boasts of the success of your customers will succeed only when the offers are done well. An amazing and unavoidable offer holds the key to your success as well as your customers.

Marketers are humans and so are our customers. And it’s very easy to lure a human into buying something by speaking about the benefits he would gain by just the purchase. The offers are designed in such a way that its ultimate goal is to get people to say “yes” to our offers. 

OnlineLeads in his lead marketing package makes its offers exclusive, scarce, and in high demand, which always becomes more desirable. Whether they are whitepapers, free trials, memberships, sales promotions, or download, these irresistible elements can overcome a lead’s typical friction, doubt, or concern. 

OnlineLeads offers are usually designed in such a way that it can trigger a physiological reaction that makes an offer more valuable. 

We hear you ask, so how do you create irresistible offers?

Gaining through scarcity tactic

Ever wondered how to convert most of your visitors into customers? With great offers!
A professional like OnlineLeads can help you generate the maximum number of leads through creating irresistible offers. This is an offer which ends by the end of this month.

Did this trigger a chord in your mind? Are you planning to call up Onlineleads immediately to avail the service? We are open to your requests at any point in time, including now.

However, what made you think about grabbing the offer immediately is the limited offer that triggered your mind. If you look at the principle of supply and demand, you will understand that when supply is limited, demand goes up. Scarcity usually has a psychological influence on us, making us want something even more if there isn't enough to go around. Scarcity is great because it creates a fear of shortage, and thus a sense of urgency.

Through limited time bound, quality bound, first come first serve basis, you are sure to gain in the number of leads. It’s not just the limited offer but the way this limited offer is positioned and marketed plays a major role in marketing. When offers end within a certain time frame, and have limited number of people who can buy makes big impact.

Need help in gaining through scarcity? 

Establishing Brand Consistency with ease

When different teams handle various aspects of marketing, the language and the tone of it usually changes. The social media team would use peppy language whereas your website content would be loaded with technical knowledge. When your leads jump from one medium to the other, there is a sudden disconnect.
Irrespective of the medium, whether it's your company website, your ranking in search engine optimization, or your Facebook and Twitter pages, you should strive for consistency in image and reputation and in managing your brand. It will save you money and eliminate any confusion about what your brand stands for in the marketplace.
Keeping a close watch on your competitors is ideal. Look if they are using images, where are they positioning them, does it go well with their theme, if yes then you may have to think about updating your website. Not as a replica of your competitor, but something which can give them a good competition.
Online leads can you help you in establishing the brand consistency with ease.
To know more contact us 

How to Keep a High Profile with your brand

Your brand must be visible at all times. Making a presence and disappearance act would never work in your favor. If you keep mute during the downturn and appear when the market is up, you will be left much behind your competitors. Trying economic times can also be opportunities to fully engage your creativity and explore alternate means of generating revenue. Here are some of the tips from some of the veterans to keep a high profile with your brand

• Keep networking at any and every opportunity. You never know who would open the doors of opportunity for you.  
• Use other brand names in return for your brand name. Barter system but it works for sure. 
• Not just the decision makers but also other staff can make a difference by getting active on the social site. 
• Become an industry leader by sharing your knowledge through free webinars 

Brand management is all about keeping your profile high. Want to do that in a professional way? 

Having a compelling CTA

Wandering on your webpages and then heading somewhere else is not the motive. Your landing pages or webpages could be extremely educative, but whats the point of educating your leads, you could never get in touch with.

Creating sticky webpages which keeps the readers engaged for a long time is what helps companies in constantly adding up their lead count. Powerful language usage is one tip which can hold the reader’s attention. But whats much more important than this is the Call to action button.

Landing page is often the forgotten variable in online lead-generation marketing campaigns. Marketing teams end up spending so much time and money creating ads and offers and buying media... that they forget to continue to sell your CTA on the landing page, and so your prospects stall out and don't convert.

The headline, body and the design of the CTA has a huge impact on lead generation as well as lead conversion. Why would visitors download a free trial of software if they don't even know what it is? So, care should be taken in translating the ideas in exact words and also include bullet points describing key benefits.

Getting stuck in creating landing pages and CTA buttons?

Every explored the power of good SEO principles

SEO is something which is subtly but efficiently take your brand on top search results. Were you aware that Google AdWords gives priority to ads with landing pages that have higher relevancy scores for the keyword associated with the ad? So that brings you to the bidding, which is if you are bidding the exact same amount for a keyword as your competitor, but your landing page content is more relevant, Google will place your ad above your competitor's ad.

Here are a few SEO tips to keep in mind when designing your landing page:

• HTML title tag with proper description. Many brands landing pages have no title tag, title tags play a major role for the lead to decide whether he is going to read through your webpage or not. 
• Do not miss out the Meta information. Add Meta tags to the optimized landing page that includes several of the brand’s most popular keyword phrases.
• Use popular keywords in your page copy.  Add some of the brand’s most popular keyword phrases to the body and bullet copy of the page.

Need SEO on your webpage? 

Tackling cynical prospects

Not all, but definitely most of the prospects are cynical today. That’s because of a number of fake marketers who have taken up to marketing with fake identity. When asked to fill up forms, they fear marketing harassment and let go of even genuine reputed companies. To tackle such customers, you need to dissolve their anxiety and prove to them that you are worth the time.

Here are three ways to tackle your cynical prospects

• Go public on your privacy policy 
• Words of appreciation through testimonials, Press releases, reviews etc  
• Easy fill up forms

Too many questions do help in filtering your prospects, but that takes a lot of time. You cannot test your prospects’ patience when they are keenly looking out for something specific. Having simple forms, being genuine is the key to attracting genuine prospects. Start with the basic email address and then in the later stage go for further details.

It’s not easy to capture genuine leads through your webpages. You need time and tactics to tackle such prospects. Seek a professional help in making lead capturing a cake walk.

Make sticky landing pages a norm!

Many companies still find it difficult to create sticky and attractive landing pages. Despite a catchy design and engrossing content, not many clients land on your page. That’s because of the lack of optimization. The main point in optimizing a landing page is through the flow of the control.

Just imagine you are watching a blockbuster movie at home. During the commercial ads you tend to flip channels and find out another blockbuster movie running on another channel. You watch and then again flip channels. However, when you are in a multiplex, you never do that. That’s because of the lack of distractions.

Similarly, when you design your landing page, design it such that your offer or call-to-action (CTA) looks like the only possible path through the page. Your landing page will be much more successful at converting clicks to leads when you eliminate links that allow visitors to navigate away from the page.

Now that you know that the only option to click for your customer is the CTA, ensure that you eliminate the top and side navigation too. Although this navigation would lead to your webpages and their inside pages, the motive of the visit gets lost on the way. There is no point in making your customers navigate across the webpages and not getting converted. Your motive is to convert them on your landing page and that’s where it should end.

Landing Page Optimization is not just dependent on content. It also depends on the design, number of hyperlinks, and the kind of keywords used in it. You need a professional and an expert hand to create a one of its kind landing page which can pull up strongly on search portals as well as make it sticky for those who land.

Need help in optimizing your landing page?