Rules of Email Marketing - Part 2

You are aware of the first five thumb rules of your Email Marketing. The last five are crucial too as they help in ensuring that your mails are delivered to the inbox and not filtered off mid way. 
The last five rules are

1. To ensure that your mails are delivered, you may start your mail with message that says that ‘to ensure that you do not miss out on any of our mails, you may add our info@companyname.com to your address book.  
2. Avoid sending mails from names like info, subscribers, news, administrator etc. Try using names of people working with you and keep it consistent. A reader decides to open your mail or not in a fraction of a second. Unless your name is familiar to them, they will not open the mail. 
3. Some can receive only text messages and some HTML messages. Ensure that your messages are both in HTML as well as in text format.
4. To ensure that your mails are not filtered by the spam filters, make sure that you do not use all caps and exclamation marks in your subject line. 
5. Build your list at every opportunity you have. Use sign up forms, call to action buttons and everything possible to ensure your customers come back to you.

Need help in email marketing? OnlineLeads can help!

Make Marketing easy through Quality Email Addresses

Email Appending helps you to instantly increase the effectiveness of your marketing efforts by leveraging cost-effective email communication. Whether you want to increase the ROI by connecting with prospects instantly or reduce postal communication, this is the ideal option.

OnlineLeads uses our master database to append valid email address to your customer file. Through Email Append process you get valid email addresses of your customers by matching them with the postal contact details.

How OnlineLeads Email appending helps you?

• Through updating your database with highly deliverable email addresses 
• Giving you access to the email addresses of C-level executives and decision makers 
• Connecting with your target audience through email marketing 
• Providing you with the industry’s best B2B and B2C Email Append rates 
• Get free technical guidance from our experts

We offer Email Appending Services by using our large master database and with the help of our proprietary verification technology. 

Want to try our time-tested expertise in Email Appending? 

Do you know your customers well?

Customers are the focal point of every company. If you can take care of your customers well, then that will serve for over 80% of the success of your team. To better understand your customers, a business has to be more responsive to the customer needs.

Customer Relationship Management commonly known as CRM and helps a business to gain an insight into customer behavior and enables it to modify the business processes accordingly. The right model of CRM can enhance customer relationship, cut costs and help businesses to increase sales. The success of implementing a good CRM solution can be measured by using performance analysis.

The benefits of using CRM are a plenty like data can be shared or distributed, helps in cost reduction, gives better Customer Service, increases customer satisfaction, enhances the number of repeat business and is more profitable too.

Adopt CRM for better management! To know more..

How well has your campaign performed?

Remember how your progress report would display your strengths and weaknesses after every exam. Similarly, you need a progress report card of your email campaigns which can clearly speak out the truth about your campaign’s performance.

Email campaign reporting, maps the progress of the campaign. by getting insights into where the campaign is doing well and where it isn’t. Information on both these counts helps you to gain insights into the client‘s mind. It helps understand the nature of your client base and what they’re looking for.

For a campaign report, after the email campaign has gone live, you have to start the process of tracking its progress. This tracking is done according to various parameters. Parameters are clearly specified and help in understanding if there are shortcomings and how they can be ironed out. These reports help to gauge whether email marketing campaign is in sync with the strategy or changes need to be made in the current one.

Based on the tracking, a report is created and delivered according to the client’s requirement. These reports can be generated daily or weekly or even monthly. Weekly reports are mostly recommended.

Lacking expertise and time to track your email campaigns? Get help here 

Do you have GPS for your Email campaign?

Like a GPS system helps you track your way, you can also in detail, track your email campaign’s success. Tracking email campaign is the best way to get feedback for a campaign. Because, this is a constructive feedback, which can you in redesign, tweaking and maximizing penetration of emails. 

Getting the tracking done from a professional like OnlineLeads, will help you in continuing with providing the client with a mailing list,and go miles ahead. The most important one among them is tracking the success of their email marketing campaign. 

Tracking the campaign gives a clear idea as to what worked in a campaign, what failed. By tracking emails, their open rates, click rates and click through rates, we can zero-in on shortcomings. Email campaign can be made much more effective and powerful by avoiding Spam traps and removing bounce email addresses. Along with tracking, reports will be generated in real time, averages will be taken, understanding changes or spike rates as well as a drop outs.

Want to get 360º coverage of email marketing with email tracking?

Are your email campaigns magnetic enough?

Email campaigns, if not magnetic enough, is equal to not having one. It is one of the best ways to attract customers. But there are many excuses why your email campaigns might not be working. You might be busy, you do not have a dedicated professional to take care of it, you are not enthusiastic enough because of poor response, etc.

Hold on! It’s not time to give up yet! All you have to do is get some professional help from companies like OnlineLeads to drive your marketing campaign, and you can watch the responses soar.
To improve B2B & B2C Email Marketing requirements,

• Businesses need an exceptionally brilliant campaign design 
• Innovative thought-process  
• Captivating email content  
• Clean Layout that is appealing and captures the recipient’s attention  
• A compelling subject line that makes the recipient open the mail  
• Spam-free message

With our campaign services you would get a campaign execution using our proprietary software, real time tracking, reporting and analysis, manage lists and subscribers, increased deliverability, advanced ROI boosting capacity, highly secure and affordable.

Need help in executing your email campaign?

Tips to optimize email deliverability & reduce hard bounces

An Email message that returns to you because the recipient’s email address is invalid is called a hard bounce. Unknown recipient names, network problems at the recipients’ end or in-existence of domain names might cause emails to bounce back.

• Outdated address in your mailing list cause hard bounces Email addresses change faster than postal addresses. It is therefore vital that all the emails in your mailing list are up to date and fresh. 

What should you do to optimize delivery 

• Provide email address update links on your site Positioning a simple interface address update form on your website facilitates your customers to keep you informed of changes. You can thus capture fresh addresses for your mailing and optimize email delivery. 
• Utilize an ECOA (email change of address) service
  Email Change of Address appending is a powerful service of adding most recent email address of the contacts in your database. It’s a great way to enhance your database, optimize delivery and retain old contacts.
• Check list hygiene
  The list hygiene solution eliminates errors from your database offering you a clean and sharp database. With good data, you can avert hard bounces and create many business opportunities.  

The payoff for bounce-proofing your email list is substantial: lower customer acquisition costs, increased response rates and sales, reduced overheads, and decreased hard bounce rates. Follow the above-mentioned basic suggestions and you will maximize the return on your marketing investments.

Want to know more?